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Ilse Jurriƫn : August 20th 2006 - 22:35 CET

Imagine Cup 2006 sponsored by Lexar

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LexarImagine Cup 2006 sponsored by Lexar : Lexar Media, a leader in digital media and accessories, today announced that it has signed on as a sponsor for the Imagine Cup 2006, one of the world's premier student technology competitions. Hosted and administered by Microsoft Corp., the Imagine Cup is an opportunity for top young minds from around the globe to use technology to solve some of the planet's toughest problems. In the process, students use a variety of technologies, concepts and tools to unlock their creativity and provide solutions with real-world applicability. The theme for Imagine Cup 2006 is "Imagine a world where technology enables us to live healthier lives." This year, more than 65,000 registrations have been received.
Imagine Cup 2006 sponsored by LexarLexar - Imagine Cup 2006
From over 100 countries for a chance to compete in one of 6 invitationals to win cash prizes of $ 125,000 (U.S.) at the worldwide finals in Agra and New Delhi, India August 6-11. As part of its sponsorship of the Imagine Cup, Lexar will provide teams of participating students from all over the world with JumpDrive USB flash drives. A pioneer in the USB flash drive category, Lexar today offers a wide variety of application-specific USB flash drives that range from Enterprise solutions.

Lexar - PowerToGo software
To individual consumer solutions that meet the demands of users looking for easy and efficient ways to store, transport and access their data and applications on various PCs. USB flash drives are fast becoming essential computer tools, having evolved from a simple storage medium to an advanced personal storage device that expands and enhances the entire PC experience by letting users run a wide variety of software applications from the device itself. For example, Lexar recently introduced its PowerToGo software, a major breakthrough in mobile computing. The innovative PowerToGo software lets users virtually "carry" and access their familiar PC environment by installing and running many standard Windows applications directly from their flash drive.

Lexar USB flash drives
Lexar's sponsorship of the Imagine Cup 2006 competition reflects the growing importance of the company's advanced products to worldwide development. For instance, Lexar USB flash drives have proven particularly useful in developing countries, where an entire village or community may only have access to shared computers or only a single computer. In this type of environment, each individual who uses the computer can benefit from having his or her own personal USB flash drive, which can be loaded with software applications and documents.

Lexar JumpDrive USB flash
Steffen Hellmold, Lexar vice president and general manager of UFD business unit, noted: "As a company that's committed to technological innovation as a way to improve people's lives, Lexar is proud to be a sponsor of the Imagine Cup 2006, and to submit our JumpDrive USB flash drives as a potential problem-solving technology for the student entrants. Lexar JumpDrives have evolved allowing users to run a variety of applications from the drive itself, opening up a new realm of possibilities. We are looking forward to how the students competing in the Imagine Cup 2006 will use our JumpDrives, and we're looking forward to being inspired ourselves!"

Lexar USB flash drive - Jump Drive
"The Imagine Cup is inspiring a new generation of technology leaders to apply their imagination and skills to make a difference in the world," said Joe Wilson, Microsoft director of academic initiatives whose team runs Imagine Cup. "We are delighted that Lexar has chosen to participate in the Imagine Cup 2006 and help support the program with the donation of its JumpDrive USB flash drives that will be very useful to the students in the Imagine Cup and beyond."

About Lexar Media
Lexar, a subsidiary of Micron Technology, Inc., is a leading marketer and manufacturer of NAND flash memory products including memory cards, USB flash drives, card readers and ATA controller technology for the digital photography, consumer electronics, industrial and communications markets. Lexar also sells memory cards under the Kodak brand.

About Micron Technology
Micron Technology, Inc., is one of the world's leading providers of advanced semiconductor solutions. Through its worldwide operations, Micron manufactures and markets DRAMs, NAND flash memory, CMOS image sensors, other semiconductor components, and memory modules for use in leading-edge computing, consumer, networking and mobile products. Micron's common stock is traded on the New York Stock Exchange under the MU symbol.

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