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Ilse Jurriƫn : August 17th 2006 - 06:05 CET

One-time-use camera study


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KodakOne-time-use camera study : As millions of people head to the beaches, mountains and lakes to enjoy the last few weeks of summer, many will want crisp, clear pictures to remember their adventures. But many hesitate to use a more expensive camera during rugged activities or at the beach. According to a recent survey by Eastman Kodak Company, 90 percent of Americans believe that one-time-use cameras represent a great companion to more expensive cameras to capture quality images in those situations where they might not want to risk a more expensive camera. Nearly 60 percent of Americans own more expensive film or digital cameras, but still turn to one-time-use cameras when they either want to protect their camera or isn't available.
One-time-use camera studyKodak one-time-use camera
Findings showed that 8 in 10 Americans have purchased a one-time-use camera in such situations. The study also found that when it comes to summer fun and outdoor activities, such as going to the beach, whitewater rafting, hiking and biking, consumers are likely to use one-time-use cameras. Furthermore, when it comes to letting small children take photographs, 81 percent of Americans feel more comfortable handing a child a one-time-use camera.


One-time-use camera companion to more expensive cameras
"The one-time-use camera is a great, inexpensive companion to a more expensive camera for consumers who want to take quality pictures while protecting their other cameras," said Joel Proegler, general manager, one-time-use camera and battery business, Kodak. "As families take vacations and head outdoors this summer, it's a good idea to toss a one-time-use camera, particularly those models that can withstand water, sand and sunscreen, in your beach bag or backpack."

About Eastman Kodak Company
Kodak is the world's foremost imaging innovator, providing leading products and services to the photographic, graphic communications and healthcare markets. With sales of $ 14.3 billion in 2005, the company is committed to a digitally oriented growth strategy focused on helping people better use meaningful images and information in their life and work. Consumers use Kodak's system of digital and traditional image capture products and services to take, print and share their pictures anytime, anywhere; Businesses effectively communicate with customers worldwide using KODAK solutions for prepress, conventional and digital printing and document imaging; Creative Professionals rely on Kodak technology to uniquely tell their story through moving or still images; and leading Healthcare organizations rely on Kodak's innovative products, services and customized workflow solutions to help improve patient care and maximize efficiency and information sharing within and across their enterprise.





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