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Tweeter Consumer Electronics Store in Burlington
Nic Rossmüller : August 20th 2006 - 21:06 CET
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TweeterTweeter Consumer Electronics Store in Burlington : As the consumer electronics industry continues to reach new heights of innovation, Tweeter Home Entertainment Group has taken another step in the evolution of its service and installation-based business model with the opening of its third "Consumer Electronics Playground" concept store in Burlington, MA. The nation's premier specialty consumer electronics retailer has combined and expanded upon the key elements of its first two concept stores in Las Vegas and Oak Brook, IL, to provide customers with the ultimate consumer electronics shopping experience. Tweeter's new Burlington store dazzles the senses and stokes the imagination of not just the most die-hard electronics consumer.
Tweeter Consumer Electronics Store in BurlingtonConsumer Electronics technology
but anyone in the market for a new TV or thinking about adding a sound system to their existing TV. People looking to integrate the latest CE technology throughout multiple rooms in their home will be simply amazed by the plethora of possibilities now available to them. The store's unique selling spaces create a consistent "customer journey" that makes shopping for home and mobile entertainment easier and more enjoyable for customers, from the moment they walk into the store.

Tweeter Store - Customer Journey
The customer journey begins with a greeting at the concierge service desk. Replicating the service models seen in five-star hotels, the concierge desk offers trained professionals that ensure the customer is completely satisfied throughout their entire visit to the store. Whether their desire is to browse around at their leisure or accompany a staff member on a guided tour through the store's interactive showrooms, customers are given the opportunity to ask questions and field ideas to best determine the right entertainment solution for them.

Joe McGuire about Entertainment Solutions
"As we have continued to grow our business to focus on our service offerings, our identity as an entertainment solutions provider has slowly emerged," said Tweeter President and CEO Joe McGuire. "We have evolved from being a traditional retail store with strong product knowledge skill sets, to a solution-centric demonstration and display model that also teaches our customers how to bring CE products to life through integration and installation." The new CE Playground store showcases whole-home control and automation through sleek and sophisticated notional spaces specifically designed to replicate the rooms throughout a customer's home. A fully-integrated family room, bedroom, bathroom, kitchen, sports bar and patio space are all decked out with the most cutting-edge video/audio gear and controlled by one master remote control.

Flat Panel LCD TV - Tweeter store
From audio/video to lighting and climate control, customers are given the ability to see how an entire home can be controlled from one, centralized location. In addition to the notional spaces, customers will be blown away by the store's gigantic wall of flat-panel TVs, including the latest plasma and LCD displays from Pioneer, Samsung, Sony and Toshiba. The wall's distinctive set-up allows customers to compare and contrast the TVs with little effort.

Portable multimedia devices - HD Radio
Across from the TV wall is the "On-the-Go" area, which highlights the latest innovations in hand-held and portable devices, as well as mobile installation and integration. At designated technology pods, customers can enjoy a hands-on experience with new technologies, including HD Radio, wireless radios and home audio integration systems. For people interested in "tricking out" their cars, a mobile installation bay with onsite experts is available to customers to provide immediate install services for all of their mobile needs. Customers are offered three different in-car models of mobile installation capabilities that demonstrate the possibilities of audio, video and digital integration inside their vehicle. At the back of the store, customers will come across The Big Screen Adventure, an exhilarating home theater experience that offers people the opportunity to sit in D-BOX Quest motion simulator seating, while viewing their favorite movies on a Sony projector with an enormous 120" Stewart screen.

Tweeter Consumer Electronics - Speaker Systems
For customers who simply want to explore the possibilities for adding a sound system to their existing TV, the store's Sight and Sound Room features single speaker solutions that are set up and ready to demonstrate. From on-wall, low-profile speaker systems that can be added to complement the low-profile look of a flat panel TV, to in-ceiling and in-wall speakers for people who want great sound but prefer their speakers to be placed out of sight, Tweeter caters to its customer's needs and provides lasting solutions. In addition to the store's large interactive design center - which gives customers a comfortable place to sit down, design and experiment with different solution sets that fit their needs - Tweeter continues to expand upon its training platform to provide the store staff with more information and tools, fostering a broader depth of quality customer experience, technology education and installation services to the consumer.

About Tweeter
Tweeter Home Entertainment Group, Inc. was founded in 1972 by current Chairman Sandy Bloomberg. Based in Canton, Massachusetts, the company is a national specialty consumer electronics retailer providing home and mobile entertainment solutions. The company's fiscal 2005 revenues were $795 million. Tweeter has been named a "Consumer Electronics Retailer of the Year" by Audio-Video International every year since 1979. Tweeter Home Entertainment Group, Inc. now operates 153 stores under the Tweeter, hiFi buys, Sound Advice and Showcase Home Entertainment names in the New England, Las Vegas, Texas, Southern California, Mid-Atlantic, Chicago, Southeast, Florida and Phoenix markets.

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