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Hitachi America appoints Vice President marketing
Mark Peters : August 20th 2006 - 18:09 CET
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HitachiHitachi America appoints Vice President marketing : The Ubiquitous Platform Systems Division of Hitachi America, a subsidiary of Hitachi Ltd, announced the appointment of 15-year consumer electronics veteran Daniel Lee to the position of vice president of marketing. Lee will direct Hitachi's U.S.-based marketing, communications and advertising strategies across the company's complete line of consumer electronics, including high-definition plasma, LCD and projection televisions, and DVD camcorders. Additionally, Lee will be responsible for Hitachi's expanding brand awareness efforts, including its new "Power Unleashed" integrated national advertising campaign. Mr. Lee will be based out of Hitachi's San Diego, California office.
Hitachi America appoints Vice President marketingConsumer electronics marketplace
"Daniel Lee brings a wealth of experience and knowledge of the U.S. consumer electronics marketplace to our company and his appointment will allow Hitachi to further expand its flat panel brand awareness, prestige and market share," said Kenji Nakamura, vice president and general manager, Hitachi America, Ltd., Ubiquitous Platform Systems Division. "We are fortunate to have Daniel on board to help us build on the strength of the Hitachi brand and our original technologies."

Maxell Corporation of America
Mr. Lee comes to Hitachi America from Maxell Corporation of America, a subsidiary of Hitachi Maxell, Tokyo, Japan, where he served as vice president of marketing for the consumer data and professional product groups. Prior to Maxell, Mr. Lee was the director of marketing communications at LG Electronics, playing a leading role in the company's successful entrance into the U.S. electronics and major appliance markets. Lee earned his bachelor's degree in marketing from Northeastern University and his MBA from Cornell University.

Ubiquitous Platform Systems Division
Ubiquitous Platform Systems Division, produces and markets a wide variety of digital products for business and consumers. The division's Consumer Group markets high-definition plasma televisions and monitors, LCD projection and flat panel HDTVs, LCD projectors, and DVD camcorders and DVD players. The division's Business Group markets LCD projectors, professional plasma monitors, interactive panels and whiteboards and security and observation system products through value added resellers, system integrators, distributors and OEM.

Unique market position
Hitachi has a unique position in the marketplace by manufacturing and developing its own core technologies to provide consumers and businesses with optimal product performance in each of Hitachi's product categories. Hitachi brand business products are connected through Hitachi's OneVision program, which makes it possible for any Hitachi business unit dealer to sell Hitachi products from other Hitachi business units.

About Hitachi America
Hitachi America, a subsidiary of Hitachi, Ltd., markets and manufactures a broad range of electronics, computer systems and products, and consumer electronics, and provides industrial equipment and services throughout North America.

About Hitachi
Hitachi, headquartered in Tokyo, Japan, is a leading global electronics company with approximately 356,000 employees worldwide. Fiscal 2005 (ended March 31, 2006) consolidated sales totaled 9,464 billion yen ($80.9 billion). The company offers a wide range of systems, products and services in market sectors including information systems, electronic devices, power and industrial systems, consumer products, materials and financial services. For more information on Hitachi, please visit the company's website.





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