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Mark Peters : August 20th 2006 - 21:02 CET
Home Theater Store turning Technology into lifestyle

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Home Theatre StoreHome Theater Store turning Technology into lifestyle : Home Theater Store has opened the doors to its newest location in Dallas. The latest venue in the Home Theater Store family is located on the cusp of Highland Park off Knox / Henderson and Central Expressway. "Our new Dallas location follows the model we built three years ago in Southlake, Texas," Mihir Mody, CEO of Home Theater Store said. "This revolutionary, nontraditional solution model displays high-tech audio video components and furnishing in fashion to provide an engaging and entertaining shopping experience." This showroom capitalizes on the popularity of flat panel televisions, displays a variety of European engineered furniture and countless innovative solutions.
Home Theater Store turning Technology into lifestyleHome Theater Store - Dallas
From dramatic backlit wall systems and clever component storage solutions to fully motorized lifts and wall mounts, the showroom stimulates the imagination of Home Theater Store's clients and turns "lookers" into buyers. "I've always been proud of our creative 'beyond the box' vision," stated Mody. "We designed an environment in which clients, architects or custom builders can wander around the showroom to explore and find a perfect solution for their custom needs in the same manner one would go to a decorative center to select fabrics or furniture."

Turning technology into lifestyle
Unique in its in-house technical staff including staff designers, decorators, acoustical and lighting engineers, programmers and highly trained installation and service personnel, Home Theater Store is in the business of weaving technology into lifestyle. "What differentiates us from mass chain and specialty boutiques is that we use our ingenuity and patented solutions to create that kind of smart, comfortable and stunning living space that aesthetically matches the decor of a home and enriches the lives of our clients," Mody said. "We know that it's not enough to just carry products - we're also in business of educating the clients by delivering what they'd never think to ask for."

Home Theater Store - Plasma and LCD showroom
Home Theater Store combines an understanding of technology fashion with fine design to create luxurious entertainment environments. The flagship retail operation, works closely with two companion companies that provide complementary high-end services for clients. "GEL" a low voltage blue print provider - works for important community leaders, professional athletes, celebrities, interior designers, custom home builders and architects to effectively and seamlessly weave home automation technology into lifestyle. "Mody & Mody", an exclusive B&B Italia/ Maxalto showrooms featuring an assortment of world-class brands for lighting, rugs, wardrobes, kitchens, bath and accessories offers alternative to traditional interior environment in a store with everything for the home and office under one roof. Together, the three companies are able to provide an unprecedented amount of complementary services and solutions for their respective clienteles.

About Home Theater Store
Based in Houston, Texas, Home Theater Store was founded in 1986 by the Mody family and continues to be a family operated business, led by Mihir Mody. It has been recognized as an industry leader in both its approach to selling design, and ability to satisfy customers' installation needs. Home Theater Store has been listed as "Top 10 Custom Installer Company of the Year" in three out of the past four years by Audio Video International magazine as well as in top 100 CE retailers in the nation by Twice magazine in 2006.

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