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Mark Peters : August 20th 2006 - 13:06 CET

Harris Poll survey names Sony as number one brand


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SonyHarris Poll survey names Sony as number one brand : For the seventh year in a row, and the ninth time in the last 11 years, Sony has been named the number one brand, according to the annual Harris Poll survey of the best brands conducted by Harris Interactive. This year's poll reflects the results of an online survey of 2,351 adults conducted in the United States between June 7 and 13, 2006. Respondents were asked to name three brands that they consider the best, and in the 12 years since this question has been asked on The Harris Poll, Sony has never been ranked lower than third. Sony led this year's list followed by Dell, Coca-Cola and Toyota (Numbers 2, 3 and 4, respectively). The results of the survey were released yesterday.
Harris Poll survey names Sony as number one brandSony Consumer Electronics
“Sony’s continued top rating in the Harris Poll is a clear indication of the ongoing respect and admiration consumers have for the company,” said Andy House, Chief Marketing Officer, Sony Corporation. “This ranking reflects the combined power of all of Sony’s products, including electronics, entertainment and games.”

About Sony USA
Sony Corporation of America, based in New York City, is the U.S. subsidiary of Sony Corporation, headquartered in Tokyo. Sony is a leading manufacturer of audio, video, communications, and information technology products for the consumer and professional markets. Its music, motion picture, television, computer entertainment, and online businesses make Sony one of the most comprehensive entertainment companies in the world. Sony's principal U.S. businesses include Sony Electronics Inc., Sony Pictures Entertainment, Sony Computer Entertainment America Inc., and a 50% interest in Sony BMG Music Entertainment, one of the largest recorded music companies in the world. Sony recorded consolidated annual sales of approximately $64 billion for the fiscal year ended March 31, 2006, and it employs 158,500 people worldwide. Sony's consolidated sales in the U.S. for the fiscal year ended March 31, 2006 were $16.7 billion.

About the Survey
This Harris Poll was conducted online within the United States between June 7 and 13, 2006 among 2,351 adults (aged 18 and over). Figures for age, sex, race/ethnicity, education, region and household income were weighted where necessary to bring them into line with their actual proportions in the population. Propensity score weighting was also used to adjust for respondents’ propensity to be online. With a pure probability sample of 2,351 adults one could say with a ninety-five percent probability that the overall results have a sampling error of +/- two percentage points. However that does not take other sources of error into account. This online survey is not based on a probability sample and therefore no theoretical sampling error can be calculated.

About Harris Interactive
Harris Interactive is the 13th largest and fastest-growing market research firm in the world. The company provides research-driven insights and strategic advice to help its clients make more confident decisions which lead to measurable and enduring improvements in performance. Harris Interactive is widely known for The Harris Poll, one of the longest running, independent opinion polls and for pioneering online market research methods. The company has built what could conceivably be the world’s largest panel of survey respondents, the Harris Poll Online. Harris Interactive serves clients worldwide through its United States, Europe and Asia offices, its wholly-owned subsidiary Novatris in France and through a global network of independent market research firms. The service bureau, HISB, provides its market research industry clients with mixed-mode data collection, panel development services as well as syndicated and tracking research consultation.





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