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Sony takes Memory Stick to the movies
Mark Peters : August 20th 2006 - 13:05 CET
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 Sony takes Memory Stick to the movies : Sony’s new Memory Stick Entertainment Packs are designed for people who want to experience the full range of multi-functional features on their PSP (PlayStation Portable) system. In concert with Sony Pictures Home Entertainment, Sony Electronics will be making 1GB and 2GB Memory Stick Duo Entertainment Packs available that will be bundled with an installer DVD. With the installer DVD loaded into a personal computer, you can use the complimentary unlock code in the package to select, unlock and transfer one of four Sony movies optimized for PSP playback from the DVD to the Memory Stick media. The movies to choose from are: “Hitch,” “S.W.A.T,” “The Grudge” or “XXX: State of the Union.”
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 Memory Stick Entertainment Pack
While the Memory Stick Duo cards included in the Entertainment Pack can be used with any enabled device, such as Sony Cybershot cameras, HandyCam camcorders and some Sony Ericsson mobile phones, a movie transferred from the bundled DVD is viewable exclusively on PSP system. “The Memory Stick Entertainment Pack bundles fun with function,” said Mike Kahn, senior manager for Memory Stick Media at Sony Electronics. “This collaboration with Sony Pictures provides a quick, simple way to get a full-length movie onto Memory Stick media at no extra charge.”
Memory Stick media cards for the PSP system
“We had great success on the big screen with each of the movies offered in the Memory Stick Entertainment Pack,” said Mike Arrieta, senior vice president, digital distribution and mobile entertainment, Sony Pictures Home Entertainment. “We expect consumers to have renewed enjoyment from these movies on the go as we make them available on Memory Stick media cards for the PSP system.”
Sony Memory Stick - Price & Availability
The 1GB (MSX-M1GSTEP) and 2GB (MEX-M2GSEP) Memory Stick Entertainment Packs will be available next month for about $60 and $100, respectively, online at the Sony Style shopping website and across the country at Sony Style retail stores and at authorized dealers nationwide.
About Sony Group
The Sony Group is primarily focused on the Electronics (such as AV/IT products & components), Game (such as PlayStation), Entertainment (such as motion pictures and music), and Financial Services (such as insurance and banking) sectors. Not only do we represent a wide range of businesses, but we remain globally unique. Our aim is to fully leverage this uniqueness in aggressively carrying out our convergence strategy so that we can continue to emotionally touch and excite our customers.
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