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Online photo print solution survey from InfoTrends
Nic Rossmüller : August 1st 2006 - 12:06 CET
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 Online photo print solution survey from InfoTrends : According to a recent InfoTrends survey of 1,743 Internet users in Western Europe, almost 75% of respondents owned a digital camera. Most respondents printed some photos, but only a fraction printed more than 20 per month. More than half of the respondents most often printed at home, while retail was the second most popular printing location. "One of the most surprising findings of this survey was the loyalty levels. Nevertheless, photo print volumes are shifting towards retail locations and online photo services as awareness increases," commented Mette Eriksen, a Consultant for InfoTrends. "We discovered that preferred print location depends on the size of the print job.”
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 InfoTrends photo printing survey
This survey indicated regional differences in printing behaviour. Respondents from Germany and the U.K. are generally more likely to print at home, while respondents from Spain and Italy are more likely to print at retail. "The significant differences in printing behaviour in each country indicate that vendors should not treat their marketing activities as Pan-European, but must establish and address the needs of consumers in each country," continued Ms. Eriksen.
Online print solution survey - Digital camera owners
The maturing digital camera market presents vendors with new challenges. In relation to early adopters, mainstream consumers and late adopters are less tech-savvy, less likely to use their digital cameras often, less likely to print photos, and less likely to understand photo storage. 24% of digital camera owners had no long-term storage plans in 2006, compared to just 7% in 2005. The percentage of respondents who used hard-copy prints for storage in 2006 was about half that in 2005, suggesting that the most familiar method of storing photos is not becoming more popular. Although the electronic storage market is difficult to monetise, vendors would be well-advised to ensure the accessibility of photos.
Digital photography survey - Photo Printing
InfoTrends' report entitled 2006 Western European Digital Photography Survey: Digital Camera and Photo Printing Analysis is currently available for purchase. It presents the findings from a Web-based survey of Internet households in France, Germany, Italy, Spain, and the United Kingdom. Conducted in January 2006, the surveys covered digital cameras, camera phones, photo printing (home, retail, and online), and long-term image storage.
About InfoTrends
InfoTrends is the leading worldwide market research and strategic consulting firm for the digital imaging and document solutions industry. We provide research, analysis, forecasts, and advice to help clients understand market trends, identify opportunities, and develop strategies to grow.
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