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Nic Rossmüller : July 27th 2006 - 11:05 CET

New York Yankees and Canon join forces


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CanonNew York Yankees and Canon join forces : The National Center for Missing & Exploited Children, the New York Yankees, and Canon U.S.A. Join Forces to Help Protect Kids. The National Center for Missing & Exploited Children and Canon U.S.A. are once again combining efforts to help raise greater awareness to the cause of finding missing children at Canon's third annual promotional night at Yankee Stadium, July 17th, when the Yankees take on the Seattle Mariners. Seymour Liebman, executive vice president and general manager, will present John Walsh, co-founder of NCMEC and host of the television series "America's Most Wanted," with a check for $725,000, representing the amount of money donated and raised by Canon on behalf of NCMEC.
New York Yankees and Canon join forcesCanon and the New York Yankees
Mr. Walsh will present Canon U.S.A. with the "Making the World Safer for Children" award in recognition of Canon's ongoing commitment to protecting children. "Canon's commitment to future generations includes preserving one of our most valuable resources - our cherished children," said Joe Adachi, president and chief executive officer, Canon U.S.A. "Through our partnership with NCMEC and the Yankees we hope to bring attention to this important cause and let everyone know that digital photos can play a very key role in helping law enforcement locate missing children."

Canon4Kids Program - Missing children Photos
Through its Canon4Kids program, Canon educates parents and guardians with photo tips on how to best take and maintain updated photos of their children. With time being a critical element in helping law enforcement locate missing children, digital photos can be transmitted and displayed instantly across a wider geographic area faster, increasing the possibility a child will be successfully located. "One in six children featured in our photo distribution program has been recovered as a direct result of someone recognizing the child's photo and notifying authorities," said Ernie Allen, president and chief executive officer of NCMEC. "Canon's program reminds parents and guardians of the importance of having a current photo of their child."

New York Yankees - Tag A Kid Program
In cooperation with Canon4Kids, the New York Yankees sponsor the "Tag-A-Kid Program" at Yankee Stadium. Through this initiative, wristbands are offered at customer service booth locations throughout the Stadium to assist security personnel in identifying seating locations of lost children and reuniting them with their parents. Promotion of the program is featured on the centerfield matrix and DiamondVision boards, as well as on the new light-emitting diode (LED) side scoreboards.

Tour Golfer Briny Baird - Golfbag missing kids Photo
The current Canon4Kids program also features pictures of missing children along with the NCMEC hotline (1-800-THE-LOST) in various venues. To date, 230 children's photographs have been submitted to Canon and 118 have been recovered. As part of the effort, PGA TOUR golfer Briny Baird and Ladies Professional Golf Association (LPGA) Tour golfer Michelle McGann each place a photo of a local missing child on their golf bags during each tournament in which they play. To date, Baird has hosted 163 pictures of missing children on his golf bag of which 35 children featured have been recovered and McGann has hosted 57 pictures of which 20 missing children featured have been recovered. Canon U.S.A. and NCMEC have collaborated since 1997 to raise public awareness about the growing issue of child abduction. Canon has provided more than 500 photographic and printing products to law enforcement agencies to aid in the recovery of missing children.

About the National Center for Missing & Exploited Children
The National Center for Missing & Exploited Children is a 501 nonprofit organization that as a national clearinghouse for information and a resource for child protection. It works in cooperation with the U.S. Department of Justice's Office of Juvenile Justice and Delinquency Prevention. NCMEC's congressionally mandated CyberTipline, a reporting mechanism for child sexual exploitation, has handled more than 387,800 leads. Since its establishment in 1984, NCMEC has assisted law enforcement with more than 119,800 missing child cases, resulting in the recovery of more than 102,200 children. For more information about NCMEC, please call its toll-free, 24 hour hotline at 1-800-THE-LOST.

About Canon's Sponsorship of the New York Yankees
Since 2000, Canon has long been a sponsor of the New York Yankees. In 2004, Canon increased its presence at Yankee Stadium with and outfield sign on the left field wall, further enhancing the Company's brand presence for millions of fans. In addition to the prominent left field sign, Canon continues to receive exposure on signage behind home plate during the top of the sixth inning. Concourse dioramas featuring Canon print advertising are also displayed on the field level of the Stadium, with a Canon television commercial featured as part of pre-game exposure on the DiamondVision board.





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