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Panasonic Lumix DMC FZ50
Dennis Hissink : July 19th 2006 - 10:00 CETupdated
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PanasonicPanasonic Lumix DMC FZ50 : Panasonic introduced the 10.1 Megapixel Panasonic Lumix FZ50 with MEGA O.I.S. (Optical Image Stabilizer) featuring 12x optical zoom (equivalent to 35 mm to 420 mm on a 35 mm film camera) f/2.8 Leica DC lens, as a successor to the DMC-FZ30, which has received high acclaim worldwide. The Panasonic DMC-FZ50 boasts a 10.1 Megapixel high resolution CCD for its image sensor and Venus Engine III for the image processing LSI, making it possible to record a image at max. ISO 1600 high sensitivity setting at full resolution. Furthermore, by reducing the noise levels that challenged its predecessor, the Panasonic DMC-FZ50 is able to capture 10.1 Megapixel full resolution images even in high sensitivity recording.
Panasonic Lumix DMC FZ50Panasonic Lumix FZ50 - Sensitivity
To fight against the major cause of blurred images, Panasonic invented the MEGA O.I.S. system taking advantage of its superior lens technology to compensate for handshake - a feature which has long been incorporated into the Lumix range of cameras. In addition, to also compensate for the other major cause of blurred images, movement of the subject, the Panasonic FZ50 is also equipped with the world’s first Intelligent ISO Control (hereafter I.I.C.) and max. ISO 1600 high sensitivity recording capabilities within the advanced image processing LSI Venus Engine III.

Panasonic FZ50 camera - ISO and Shutter speed
When set to the I.I.C., the Venus Engine III detects the subject’s movement and adjusts the ISO setting and shutter speed to best suit the subject movement and the light condition automatically. Panasonic’s excellent image stabilizing system allows users to take clear, crisp images in any situation automatically, leaving everything to the camera.

Panasonic DMC FZ50 - Flash and Battery life
From a point of view of further improving the usability of its predecessor, the Panasonic DMC-FZ50 is equipped with a new Function Button which serves as a shortcut to quickly set frequently-used settings such as recording image size, light metering, AF area, white balance, and ISO sensitivity. Also, thanks to the newly incorporated custom setting function, your frequent setting patterns can be memorized and it can be instantly applied by simply selecting this function with the mode dial. The 2-inch LCD flips out to 180 degrees, making it easier to view even when shooting from high or low angles. As for optional accessories, the Panasonic Lumix DMC-FZ50 is now compatible with TTL external flashes. Finally, the battery life is greatly extended by approx. 29% compared with its predecessor allowing the Panasonic FZ50 to shoot approx. 360 images on one charge (CIPA).

Panasonic DMC FZ50

Panasonic FZ50 digital camera - Image sensor
The Panasonic Lumix DMC-FZ50 faithfully inherits the well received basic specifications from its predecessor FZ30 such as the manual focus ring and manual zoom ring, yet enhances the image sensor up to 10.1 Megapixel. Noise is drastically reduced with this new Panasonic FZ50 achieving a rendition of even higher quality images. The Panasonic DMC-FZ50 is bound to spark the imagination of high-end users and join the Panasonic LUMIX high-end model lineup.

Panasonic Lumix DMC FZ50 camera - 10 Megapixel and Leica lens
The Panasonic DMC-FZ50 includes a 10.1 Megapixel high resolution CCD and the f/2.8 Leica DC VARIO-ELMARIT 12x optical zoom (equivalent to 35 mm to 420 mm with a 35 mm film camera) lens. The lens unit is comprised of fourteen elements in ten groups including three aspherical lenses and an ED lens, All these are incorporated to generate low distortion and high optical performance while preserving the compactness of the unit. The Extra Optical Zoom, made possible by using the center part of the 10.1 Megapixel high resolution CCD, further extends the powerful 12x optical zoom to up to 21.4x for 3 Megapixel image recording (17.1x for 5 Megapixel and 13.4x for 8 Megapixel recording). High resolution images with richer gradation are always assured with these Leica DC 12x optical zoom lens and the 10.1 Megapixel CCD.

Panasonic FZ50

Panasonic Lumix DMC FZ50 digital camera - Image stabilizer
Taking advantage of its superior lens technology, Panasonic invented the MEGA O.I.S.(Optical Image Stabilizer) system to fight against the major cause of blurred images. It compensates for handshake and is now featured on the entire Lumix range, and has been highly evaluated and appreciated by the users across the world. Every slight hand-shake movement is detected accurately with the sampling frequency at 4,000 times per second and will be compensated to render clear, sharp images. In addition, movement of the subject, the other major cause of blurred images, is suppressed by the advanced image processing LSI Venus Engine III with the Intelligent ISO Control (hereafter I.I.C.) and max. ISO1600 high sensitivity recording capabilities. The world’s first incorporation of this I.I.C. allows the automatic adjustment of the suitable ISO setting and shutter speed that best suits the situation by analyzing the speed of subject movement. If the subject is moving, the ISO setting would automatically rise to allow high shutter speed. On the other hand, if the subject is still and no movement is detected, you can take beautiful natural images with a low ISO setting. Accordingly the new Lumix automatically takes the best countermeasures against any causes of blurred images with MEGA O.I.S. compensating for hand-shake and the I.I.C. compensating for movement of the subject. Image stabilizing system is further evolving with Lumix.

Panasonic DMC FZ50 compact camera - Venus Engine III
The Panasonic Lumix DMC FZ50 adopts the Venus Engine III to realize high sensitivity recording at max. ISO 1600 at full resolution. The noise reduction system is greatly improved by removing noise at the processing stages in series. First, critical noise is roughly undraped and the chromatic noise and the luminance noise are separated to respectively go through the supplemental noise reduction process so that the remaining noise is appropriately minimised. In addition, chromatic aberration is also reduced so beautiful images are assured even in telephoto shooting. Despite the significantly increased performance of the camera, the Venus Engine III consumes only 80% of the power utilized by the Venus Engine II and is able to achieve a longer battery life of approx. 360 pictures (CIPA) on a single charge. With its multi-task image processing capability, the Venus Engine III also boasts outstanding response time with an industry-leading level of shutter release time lag of as short as 0.009 sec. minimum and the shutter interval of 0.8 sec. Together with the fast startup time of approx. 0.7 sec., the quick response of the Panasonic Lumix FZ50 enables easy capture of those spur-of-the-moment shots. The Panasonic DMC-FZ50 also allows unlimited consecutive shooting up to the capacity of the SD/SDHC memory card.

Panasonic FZ50 - Operation
The Panasonic Lumix DMC-FZ50 succeeds the high operational ease and the good design that have been highly acclaimed with its predecessor DMC-FZ30. Two exclusive rings on the lens barrel provide manual control of zooming and focusing, allowing quick and fine control that cannot be achieved with button or lever operation. This feature will be highly valued by high-end users not only for its precise controllability but also for the feeling of manual operation. With the two dials located under the index finger and the thumb, you can compensate the exposure directly in addition to the shutter speed and the aperture smoothly and naturally. The newly added Function Button serves as a shortcut exclusively for the commonly used settings such as recording image size, light metering, AF area, white balance, and ISO sensitivity, allowing them to be set easily. For further improvement, your frequent setting patterns can be memorized and can be instantly applied by just selecting the newly incorporated custom setting function. White balance now can be finely adjusted with a reference to the horizontal axis for amber to blue and vertical axis for green to magenta. Furthermore two composition guideline patterns can be overlaid on the normal shooting screen.

Panasonic Lumix DMC-FZ50

Panasonic Lumix DMC-FZ50 - LCD monitor and Auto focus
The 2.0-inch flip-out 207k high resolution LCD is adjustable to 180 degrees both vertically and horizontally. This assists smooth shooting even in high- and low-angle shooting positions. The pixel mixed readout method performed at the CCD achieves high sensitivity to offer sufficient brightness for easy shooting even in low-lit situations. The Power LCD function boosts the brightness level by 40% to secure clear view even in sunny outdoors. The Panasonic DMC-FZ50 is also equipped with the 235 k pixels high resolution EVF to encourage active shooting. Not OVF but EVF can provide the benefit of being able to check white balance, real-time histogram and the DOF(depth of field) before shooting. The AF mode can be selected according to the shooting situation: 9-point, 3-point high speed, 1-point high speed, 1-point normal speed and Spot. In the 1-point and 1-point high speed AF mode, the AF area is selectable from the nine focusing areas with the joystick to best fit the composition of the subjects. Also, the AF assist lamp facilitates quick, accurate focusing in situations where focusing is difficult due to the lack of light.

Panasonic DMC-FZ50 - Video clip
In addition to standard VGA (640x480) at 30 fps motion image recording, the Panasonic Lumix DMC-FZ50 also records stunning full-size movies in wide-aspect VGA (848x480) at 30 fps. Shooting is one thing but viewing is another, and you will be suitably impressed by the 16:9 moving image when it is displayed on a wide screen TV. The brightness level of these motion images is also enhanced as a result of the pixel mixed readout method performed by the CCD. Zooming in while recording motion images is also possible with the manual zoom ring, while image clarity is secured by the Optical Image Stabilizer.

Panasonic Lumix FZ50 digital compact camera - Software
To edit and develop RAW files, the “SILKYPIX Developer Studio 2.0SE” software application is bundled with the Panasonic DMC-FZ50. Using this software, you can freely adjust various setting such as exposure, white balance, and so on afterward with the RAW files to take maximum advantage of digital camera photography enjoyment. The Panasonic Lumix DMC-FZ50 is compatible with all the same accessories as the FZ30. In addition to those, the Panasonic FZ50 is also compatible with the TTL external flash (GN50 or GN36). This expandability enhances the potential of shooting to make the Panasonic Lumix FZ50 a true high end camera.

Panasonic Lumix FZ50

Panasonic Lumix DMC FZ50 accessories
• Panasonic DMW-LT55 Tele conversion lens
• Panasonic DMW-LW55 Wide conversion lens
• Panasonic DMW-LND55 ND filter
• Panasonic DMW-LMC55 MC protector
• Panasonic DMW-LC55 Close-up lens
• Panasonic DMW-RSL1 Remote shutter
• Panasonic DMW-AC7 AC adaptor
• Panasonic CGR-S006 Lithium ion Battery (710 mAh)
• Panasonic DMW-FL500 External Flash (GN50)
• Panasonic DMW-FL360 External Flash (GN36)
• Panasonic DMC-CZA30 Leather Case


Panasonic Lumix DMC-FZ50

About Panasonic
Panasonic's vision of the digital future is driven by the needs and aspirations of our business customers and millions of consumers around the world who use our products every day. We share their dream to live a fuller life by providing ways of working smarter and enjoying the rewards of technological advances. As we move forward together with our customers into the uncharted future of the 21st century with the prospect of future technologies and systems yet to be thought of, Panasonic's standards are still firmly grounded in the philosophy of company founder Konosuke Matsushita. He began our journey in 1918 by inventing a two-socket light fixture. Profound in its import yet elegantly simple, Konosuke Matsushita's breakthrough led to what is now one of the world's largest electronics companies. As he built Matsushita Electric Industrial Co., Ltd., he never lost sight of the importance of putting the needs of his customers and the public first.

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