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Fujifilm unveils new corporate logo
Nic Rossmüller : July 17th 2006 - 09:41 CET
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FujifilmFujifilm unveils new corporate logo : Fujifilm will take on a new holding company structure starting on October 1, launching Fujifilm Holdings Corporation, which will provide strategic management of the entire group, including the two major operating companies: Fujifilm Corporation and Fuji Xerox Co., Ltd. Fujifilm is taking this opportunity to change the corporate brand logo for Fujifilm Corporation, an operating company which will take on the current business of Fujifilm. The logo will be adopted on October 1. The original form of the existing logo was determined in 1980. During that period, Fujifilm has significantly expanded its business domain by adding a diverse range of advanced technologies to the core technologies.
Fujifilm unveils new corporate logoFujifilm logo - Optical devices
The Fujifilm Group positions the present as the period of its “Second Foundation” and is carrying out structural reforms on a company-wide basis to secure a competitive advantage. Fujifilm Group has been aggressively making capital and R&D investments in growing businesses and actively conducting M&A transactions. These businesses include medical imaging, life sciences; documents; graphic arts; and high-function materials such as flat panel display materials, electronic materials, and optical devices.

Fujifilm corporate - Development
The entire group is working together toward further business development and expansion. The introduction of the new corporate brand logo along with the new company name is aimed to clearly express this transformation and expansion in business domain and our endeavors for continual growth as well as to further strengthen our corporate brand image. The new logo design eliminates the red hexagon mark established in 1980 and strongly projects a symbol for Fujifilm, the corporate brand.

Fujifilm corporate logo - Innovation
With a sharp accent design in the center of the logo, Fujifilm aims to express its commitment to advanced technologies. The dash of red expresses its determination for continuous innovation. At the same time, Fujifilm will continue to use green as its corporate color, inheriting its established brand assets. The new corporate brand logo will be used in all our products, advertising media, facilities, and office supplies in order to convey proof of their quality and reliability to the customers.

About Fujifilm
In 1934, Fujifilm began with the production of the first cinema films in Japan. Since then, through consistent research and development, the company has developed into one of the world's largest suppliers in the information and communication industry. Today, the success of the company is essentially based on three core areas: recording, processing and reproduction of pictures. Round 75,600 people work worldwide in the name of Fujifilm with the claim of being complete suppliers for all areas of modern picture communication.

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