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Ilse Jurriƫn : June 28th 2006 - 20:33 CET

Martha Stewart personalized photo products

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KodakMartha Stewart personalized photo products : Eastman Kodak Company and Martha Stewart Living Omnimedia announced a multiyear partnership to develop a line of branded Martha Steward personalized photo products. The new line will be sold on the Kodak EasyShare Gallery web site. The line is expected to debut in late September with a large selection of holiday offerings. New categories are expected to be introduced at the end of the year and in early 2007. The new line will feature an array of personalized photo products - including cards, stationery, invitations, Photo Books, calendars, stickers and hang tags - created by the MSLO design team under Martha Stewart's direction and supervision.
Martha Stewart personalized photo productsMSLO design expertise
One of the first of its kind in the multi-million dollar photo specialty merchan-dise category, this partnership bridges the gap between online and offline items, bringing together the convenience of the online experience with the high quality of Kodak's photo merchandise and MSLO's design expertise. In a matter of clicks, customers will be able to upload photos and create custom photo products on par with the quality and variety they have come to expect with custom-crafted products offline.

MSLO - Martha Stewart website
This partnership is part of MSLO's ongoing effort to extend and expand the marthastewart.com website. In addition to finding information, ideas and inspiration, visitors to the website will be empowered to create projects of their own, and ultimately, to share those projects and personal ideas in the online space. The initiative is also part of MSLO's strategic commitment to forge partnerships that will extend MSLO's reach, making the ideas and "how-to" instructions on marthastewart.com easily accessible to all of Kodak's customers.

Kodak's photo merchandise & Martha Stewart's iconic design
"This partnership of Martha Stewart's iconic design sense and Kodak's position as the number one brand in consumer photography is a picture-perfect match," said Sandra Morris, General Manager of Consumer Digital Imaging Services, Eastman Kodak Company. "Exclusive designs and step-by-step guidance from Martha Stewart paired with easy-to-use tools, great quality products and an award-winning service from Kodak EasyShare Gallery make it easier than ever for people to make beautiful personalized products from digital photos. The partnership supports Kodak's goal to deliver the most creative, and innovative digital photography experience possible, inspiring people to unleash the power in their pictures that represent memories and stories of our lives, and to share them with family and friends."

Partnership MSLO & Kodak
Stated MSLO President and CEO Susan Lyne: "This partnership leverages the core strength of our two companies - Kodak's high-quality imaging and personal publishing products and MSLO's unique design aesthetic, 'how-to' expertise, and customer reach. It is also an important step in our internet strategy to empower users to find, learn, act, create, and share online. We see a big opportunity in the growth market for high-quality, digital products that will appeal to the Martha Stewart customer and raise the bar for what's available in the digital photography space."

Martha Stewart - Personalized photo products
MSLO will assume significant design responsibility for products in popular categories such as holidays, weddings, invitations, thank-you notes and babies, and will be developing designs for new emerging categories, including food and gardening. Founder Martha Stewart said: "I am delighted to be providing unique, inspiring and beautiful designs that will make it easier for customers to create their own high-quality, digital cards, invitations, stationery and Photo Books. It's exciting to be able to use Kodak's cutting-edge technology in the service of custom-crafted projects, which allow people to express themselves creatively and preserve and share cherished memories. I'm looking forward to using these products myself!"

About Martha Stewart Living Omnimedia
Martha Stewart Living Omnimedia, Inc. (MSLO) is a leading provider of original "how-to" information, inspiring and engaging consumers with unique lifestyle content and high-quality products. MSLO is organized into four business segments: Publishing, Broadcasting, Merchandising, and Internet.

About Eastman Kodak Company
Kodak is the world's foremost imaging innovator, providing leading products and services to the photographic, graphic communications and healthcare markets. With sales of $14.3 billion in 2005, the company is committed to a digitally oriented growth strategy focused on helping people better use meaningful images and information in their life and work. Consumers use Kodak's system of digital and traditional image capture products and services to take, print and share their pictures anytime, anywhere; Businesses effectively communicate with customers worldwide using Kodak solutions for `ress, conventional and digital printing and document imaging; Creative Professionals rely on Kodak technology to uniquely tell their story through moving or still images; and leading Healthcare organizations rely on Kodak's innovative products, services and customized workflow solutions to help improve patient care and maximize efficiency and information sharing within and across their enterprise.

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