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Mark Peters : August 28th 2017 - 13:00 CET

Fitbit Ionic fitness smartwatch


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FitbitFitbit releases powerful Ionic smartwatch : Fitbit, the leading global wearables brand, announced its first smartwatch: Fitbit Ionic. A health and fitness first platform, Ionic offers a highly personalized experience not previously seen in other smartwatches. Ionic builds on Fitbit’s health and fitness expertise with a new relative SpO2 sensor, making it possible to track deeper health insights like sleep apnea in the future, industry-leading GPS tracking, on-device dynamic workouts, improved heart rate tracking, and water resistance up to 50 meters. Plus, smart features like contactless payments, on-board music, smart notifications, and a variety of popular apps and clock faces available in the Fitbit App Gallery.
Fitbit Ionic smartwatch

Fitbit releases Ionic smartwatch
The Fitbit smartwatch also has all the core features our users love from Fitbit like 4+ day battery life, automatic activity and sleep tracking, and cross-platform compatibility.

The new smartwatch from Fitbit is available for pre-sale today on the company's website and in retailers globally starting October 2017, with a new Fitbit Ionic adidas special edition device coming in 2018. The Fitbit app software development kit (SDK) will be open to developers in September 2017.

Fitbit Ionic follows a long line of innovative and popular Fitbit products that redefined how we learn about and manage our health, and even helped save lives. Ionic continues to deliver on this promise by offering more personalized insights and guidance, coupled with an engaging experience and sleek design, to help drive meaningful behavior change and better health outcomes.

As Fitbit’s first smartwatch designed fully in-house, Ionic features new processes and materials that improve weight, fit, durability, breathability and daily wear - resulting in an extremely lightweight, ergonomic design comfortable enough to wear all day and night.

Fitbit is partnering with Adidas to deliver a Fitbit Ionic special edition device and training programs in 2018. This relationship will leverage Adidas’ robust performance program expertise with Fitbit data and insights from millions of global users to help athletes of all levels perform better, play better and feel better.

Fitbit OS

Fitbit OS for smartwatches
Ionic runs on Fitbit OS, the company’s new operating system for smartwatches that will be regularly updated to add new user experiences. This includes the launch of the Fitbit App Gallery, where you can select the apps and clock faces that appeal to you so you’re always armed with the information you want most, in a way that reflects your own personal needs and style.

The App Gallery offers a range of health and fitness apps from Fitbit like Exercise, Fitbit Coach, Relax, Timer and more, as well as popular apps that are designed to make life easier and more convenient when you’re on the go. Each app is designed specifically for Ionic so you don’t have to download an accompanying mobile app or have your smartphone nearby.

Fitbit Ionic price & availability
Fitbit Ionic is available tomorrow for $299.95. Ionic will be available in stores worldwide beginning October 2017, including major North American retailers Amazon, Best Buy, Dick’s Sporting Goods, Kohl’s, Macy’s, REI, Target and Verizon.

The smartwatch is available in three stylish color combinations inspired by elevating everyday neutrals that fit seamlessly into your life: silver gray tracker and clasp with blue gray band, smoke gray tracker and clasp with charcoal band, or burnt orange tracker and clasp with slate blue band.

Fitbit smartwatch accessories

Fitbit smartwatch accessories
• Classic accessories in blue gray with silver gray buckle, charcoal with smoke gray buckle, and slate blue with burnt orange buckle - price $29.95
• Two-toned breathable Sport Band accessories in blue gray and coral, black and charcoal, or cobalt and lime - price $29.95
• Hand-crafted and perforated Horween leather accessories in cognac and midnight blue - price $59.95

Premium wearable device

Premium wearable device
"Ten years ago, Fitbit pioneered the wearables category with the introduction of its first health and fitness tracker. Since then, we have become the leading global wearables brand, setting the pace of innovation in the category and establishing the largest social fitness network that helps millions of people around the world be healthier," said James Park, co-founder and CEO of Fitbit. "With Ionic, we will deliver what consumers have not yet seen in a smartwatch - a health and fitness first platform that combines the power of personalization and deeper insights with our most advanced technology to date, unlocking opportunities for unprecedented health tracking capabilities in the future."

Fitbit Ionic

Fitbit Ambassador Harrison Barnes
"Whether I’m trying to stay in shape during the off-season or train for the playoffs, tracking my activity and health on and off the court is crucial to my success," said Harrison Barnes, Fitbit Ambassador, Olympic gold medalist and star forward for the Dallas Mavericks. "With Ionic, I can see my heart rate zones in real-time so I can gauge how hard I’m pushing myself during a workout, and track my sleep each night to make sure I’m rested and recovered so I’m at my best on the court the next day."




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