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Mark Peters : August 27th 2017 - 22:20 CET

Samsung's social smartphone camera


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SamsungFrom digital camera to smartphone : Samsung India reports how camera phones have benefit the social media world. Camera phones have changed the notion of traditional photography, enabling millions around the world to capture their favorite moments. What’s also become a rage is how quickly people share captured moments on social media. Take the case of India, which has one of the highest number of WhatsApp and Facebook users in the world. Taking pictures and sharing them on social network is among the most used feature in smartphones. The emergence of camera as a key buying factor and the growing trend of sharing pictures on social media led Samsung R&D Institute, Bangalore (SRI-B) to develop a Social Camera for the millennials. SRI-B is Samsung’s biggest R&D centre outside Korea.
Samsung smartphone camera

Samsung smartphone camera
Samsung’s social camera allows users to instantly share, edit and discover content. Users can pin their favorite contacts and social media within the camera and share their moments as they click. Instant editing helps consumers create engaging social media-ready content on-the-go by applying live filters or live stickers and share it instantly with social media apps.

This reduces dependency on third party image editing apps. The instant discovery feature adds a whole new dimension through the augmented reality camera that allows users to discover their surroundings for popular photography spots, restaurants and shopping areas.

The development of Social Camera involved a lot of collaboration among Samsung India’s teams. SRI-Bangalore developed Social Share, Live Filters, Live Stickers within the smartphone camera, while SRI-Noida pitched in by developing the social footprint - Geo-Like and augmented reality differentiation.

Social networks

Social networks
The concept of pinning contacts and social networks onto the smartphone camera itself for instant sharing, one of UX team’s global patents, introduces urgency of sharing captures from camera like never before.

The need for urgency also reduces the gap between camera and gallery in the user’s mind. What the consumers capture with the camera is more for quick sharing than keeping them stored. The concept of quick discovery addresses the insight that our users like what they capture, and want this liking to be known, appreciated and discovered by others.

Camera phone

Best solutions for camera phone
Samsung’s multimedia technology team at Bangalore has consistently delivered world’s first and world’s best solutions for camera and innovative multimedia features for Samsung’s flagship Galaxy smartphone series. These solutions have been developed keeping in mind the requirements of Indian consumers.

The Indian R&D team has earlier contributed to the development of Motion Panorama feature in the Galaxy S7 camera that enables consumers to capture live events in great detail. The Spotlight Selfie feature, which provides consumers with a studio-like environment with virtual light source, was also developed in India.

Social smartphone camera

SRI-B has also contributed 10-12 key camera modes (front & rear) in the award winning Samsung Galaxy S8. Some of the key multimedia features in the smartphone include live media streaming and media authoring in Gallery with Automatic Story creation, Video Highlights and Image editing functions.




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