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Mark Peters : August 22th 2017 - 22:15 CET

Nashville-based Thiel Audio appoints new CEO


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Thiel AudioThiel Audio Names Elyse McKenna CEO : Thiel Audio announced today that Elyse McKenna has been named Chief Executive Officer. Thiel Audio Products, Inc. is a Nashville-based audio technology and entertainment company with a 40-year heritage of award-winning sound and design. McKenna first joined the company in March 2017 as Director of Strategic Partnerships, and she is focused on the rollout of the company’s first wireless streaming speakers for the home, the AURORA Home and the AURORA Tour, as well as the promotion of Thiel Studios, the company’s showroom and event space in Nashville. Thiel Audio Products, Inc. is a Nashville-based audio technology and entertainment company with a 40-year heritage of award-winning sound and design.
Thiel Audio Company

Thiel Audio company
At CES in January 2017, Thiel introduced its first wireless streaming products, the AURORA Home and the battery-powered AURORA Tour, both of which feature a connectivity suite leveraging DTS Play-Fi, Apple Airplay, and Bluetooth technologies.

Thiel Audio announced today that Elyse McKenna has been named Chief Executive Officer. McKenna first joined the company in March 2017 as Director of Strategic Partnerships, and she is focused on the rollout of the company’s first wireless streaming speakers for the home, the AURORA Home and the AURORA Tour, as well as the promotion of Thiel Studios, the company’s showroom and event space in Nashville.

CEO Elyse McKenna

CEO Elyse McKenna
McKenna has a 14-year background in marketing and business development, with positions at companies including Applauze, Crowdsurge / Songkick, and Topspin. Before joining Topspin in 2013, McKenna founded and served as president of Welcome Mat Entertainment & Modern Family Music, where she managed a variety of clients including multi-platinum recording artist Young Buck, Compassion International and TD1.

She also established the Nashville office of Sparkart South, a web development agency headquartered in Oakland, CA, and has additionally held marketing and publicity positions at Third Coast Artist Agency, Brite Entertainment, Greg Oliver Agency, and L.A.B. Media following her move to Nashville in 2002.

McKenna has proudly lent her leadership skills to her community, serving as an active member of the Summit Series organization aimed at young entrepreneurs and the Leukemia & Lymphoma Society Man/Woman of the Year Campaigns. She also helped establish Nashville’s Mocha Club, which advances education and shelter initiatives for children in Africa, and helped raise awareness of The Sonshine Hacienda. She attended Harding University in Searcy, AR.

Premium audio products

Voice activated audio technology
"Thiel Audio has a 40-year history, and I’m humbled and honored to grow the brand and deliver premium products that come with that legacy," said McKenna. "The team around me at Thiel is dedicated to delivering both outstanding sound and beautiful design. The Aurora products hit the sweet spot for people who want to have speakers anywhere and everywhere in their lives without compromising on aesthetic or on sound quality. With the increase in connectivity in wireless products and the use of voice activated technology, we only see the market for these products growing."

McKenna will be speaking at the audio / video technology trade show CEDIA in San Diego, CA on September 5 as part of the Parks Associates panel on Wireless & Streaming: Growth and Outlook.




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