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Mark Peters : August 20th 2017 - 17:25 CET

Gamescom 2017 trends and market survey

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GamescomGamescom 2017 market survey and game trends : The market for computer and video games is big business in Germany. In the first half of 2017, sales revenue from games for computer, game consoles, handheld devices, smartphones and tablets grew by 11 percent to 1.08 billion euros. These figures were announced by the BIU, the German Games Industry Association, at a press conference ahead of Gamescom, which takes place from 22 to 26 August at the Cologne Messe in Germany. Around 50 percent of the total revenue was generated by sales of digital games on physical data carriers or purchased via download.
Market report for Gaming industry
The market segment for virtual products and additional content also continued to grow rapidly in the first half of 2017, increasing by 26 percent to 400 million euros. Revenue from game subscriptions and fees for online networks grew by 26 percent to a total of 168 million euros.

Gamescom survey

Gamescom survey
'Just play together' is the theme of Gamescom 2017. The importance of the social aspect of gaming is revealed in a recent survey commissioned by the German Games Industry Association, which found that four in ten gamers in Germany play games with others.

That's a total of just under 18 million people. What's noticeable is that younger gamers, who have grown up with sharing on social networks, are particularly keen on playing with others: three quarters (74 percent) of 16- to 24-year-old gamers make use of the multiplayer capabilities of current games.

And people are not just playing with others online - about one in three gamers (36 percent) meet up with others to play games. Among 16- to 24-year-olds this figure is as high as two thirds (63 percent), with a similar proportion (57 percent) among the 25- to 34-year-olds.

Virtual Reality headsets

Strong demand for Virtual reality headsets
The release of virtual reality headsets for PC and console games last year has resulted in a significant growth in awareness and interest. Within the space of a year, the proportion of those aged over 16 who are aware of virtual reality headsets rose from 46 to 60 percent.

The new VR headsets can significantly improve the game experience and are part of this year's Gamescom trend 'innovations for unlimited game worlds'. Nearly one in two people (44 percent) can now imagine using virtual reality headsets for computer and video games.

Among the group of 16- to 24-year-olds, this figure rises to three quarters (73 percent). The number of people who could imagine purchasing virtual reality headsets in the next six months has also grown, rising from 21 to 25 per cent in the space of a year.

Gamescom E-Sports

Awareness of E-sports
Nowhere is the social aspect of games more noticeable than in e-sports. Thousands of e-sports fans gather in stadiums to cheer on their teams live, while millions watch livestreams of championships and leagues online.

Gamescom is picking up on this development by focusing on the trend 'professionalization of e-sports'. Awareness of e-sports in Germany has risen by five percentage points to 29 percent in the space of a year.

More than half (56 percent) of 16- to 24-year-olds are aware of e-sports. But it's not just the professional e-sports segment that's growing - more and more university sports groups and local clubs are being set up in Germany, in places like Berlin, Leipzig and Magdeburg.

Around one in four gamers (23 percent) in Germany could imagine playing an active role in an amateur e-sports club. Among the 16- to 24-year-olds this proportion increases to around one in three (35 percent), with a similar proportion among the 25- to 34-year-olds (33 percent).

Survey market trends

Survey & market trends
"The strong market growth highlights the continuing increasing economic importance of games: no other medium has managed to grow as steadily and dynamically in recent years," says Felix Falk, Managing Director of the BIU, the German Games Industry Association which also organizes Gamescom.

"Our latest market survey shows why computer and video games are so popular: whether people are playing games with family and friends or taking part in e-sports, games are the most sociable medium of our time.", Felix added.

All the survey data, unless otherwise specified, comes from an online survey conducted by YouGov Deutschland GmbH between 27 July 2017 and 3 August 2017, in which 2,000 people participated.

The results were weighted and are representative of the German population aged 16 and older. The data used is based on statistics compiled by the GfK Consumer Panel. The methods used by GfK to collect data on Germany's digital games market are unique in terms of both their quality and their global use.

They include an ongoing survey of 25,000 consumers who are representative of the German population as a whole regarding their digital game purchasing and usage habits, as well as a consumer panel. The data collection methods provide a unique insight into the German market for computer and video games.

Gamescom 2017

Gamescom 2017 exhibition
Gamescom exhibition opens for all interested trade visitors on Tuesday, 22 August 2017, and for the general public on Wednesday, 23 August 2017. Last year, 877 companies from 54 countries presented their latest products.

In 2016, a total of 345,000 visitors from 97 countries used Gamescom as an entertainment and business platform. This makes Gamescom the largest global computer and video games event as well as Europe's largest business platform for the games industry.

With the business area, the entertainment area, the devcom, the Gamescom congress and the Gamescom city festival, Gamescom offers tailored platforms for all audiences.

German Games Industry Association

German Games Industry Association
The BIU is the association of the German games industry. BIU members are developers and providers of digital games and represent over 85 percent of the German gaming market. The German-based association is the sponsor of Gamescom, the world's biggest event for computer and video games.

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