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Mark Peters : August 20th 2017 - 08:50 CET

Samsung Home Appliance marketing campaign

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SamsungSamsung global marketing campaign for Home Appliances : Samsung Electronics has launched its new brand campaign for Kitchen and Home Appliances in ten countries around the world, highlighting its mission to make a meaningful difference in people’s daily lives. The new video campaign contains moments when consumers encounter Samsung’s home appliances and use them to improve an aspect of their day. The marketing campaign from Samsung is set to run in the United Kingdom, Germany, UAE, Saudi Arabia, Malaysia, Indonesia, Vietnam, Lebanon, Jordan, and Australia. Through this marketing campaign, Samsung aims to convey the purpose behind its continued efforts to develop new technology that puts the diverse needs of consumers first.
Samsung marketing campaign

Samsung marketing campaign
This new campaign introduces how home appliances have changed from one’s parents’ generation to be able to support the modern lifestyles of the millennial-minded generation to make their life better.

The commercial video highlights AddWash door which enables users to add clothes into the washer mid-cycle. It also features Family Hub’s recipe functions to easily read out for users and food management functions to allow users to set freezer temperatures to suit their needs.

With smart innovations and solutions that thoughtfully foresee consumer needs, Samsung Home Appliances offers brilliant value that not only can be immediately recognized but that also leads to the question: 'why didn’t we think of this before?'

Home appliance business

Samsung Appliance Business
"Consumers have always been at the center of our longstanding spirit of innovation," said JS Park, Executive Vice President of the Digital Appliances Business at Samsung. "This brand marketing campaign, which is the first of its kind for us at Samsung Home Appliances, reflects our concerted efforts over the years to fully understand the everyday challenges consumers face and find truly meaningful solutions."

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