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Mark Peters : August 3th 2017 - 08:52 CET

Xiaomi captures pole position in smart wearables

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XiaomiXiaomi becomes world’s largest smart wearables vendor : Market researchers at Strategy Analytics have announced that Xiaomi has taken 17 percent global market share in the smart wearable category. The definition of smart wearables includes consumer products such as smartwatches, fitness bands and smart glasses. These electronic devices that can be worn by a consumer and include tracking information related to health and fitness. According to the latest research study from Strategy Analytics, worldwide wearables shipments reached 22 million units in the Q2 2017. Xiaomi sold the most products in this segment and has beaten Apple and Fitbit. Global wearables shipments reached 21.6 million units in Q2 2017, rising 8 percent annually from 20.0 million in Q2 2016.
Xiaomi Smart Wearables

Xiaomi smart wearables
According to the research company, strong demand for budget fitness bands in China and premium smartwatches across the United States drove the uptick.

Xiaomi shipped 3.7 million wearables worldwide in Q2 2017, rising 23 percent annually from 3.0 million units in Q2 2016. Xiaomi captured 17 percent global market share and overtook Fitbit and Apple to become the world’s largest wearables vendor.

Xiaomi’s Mi Band fitness trackers are wildly popular in China, due to their highly competitive pricing and rich features such as heart-rate monitors, step-counters and calendar alerts. Fitbit shipped 3.4 million wearables for 16 percent market share worldwide in Q2 2017, almost halving from 29 percent a year ago.

Premium smartwatches

Premium smartwatches
Fitbit is at risk of being trapped in a pincer movement between the low-end fitness bands sold by Xiaomi and the fitness-led, premium smartwatches sold by Apple.

Apple shipped 2.8 million wearables worldwide in Q2 2017, growing 56 percent annually from 1.8 million in Q2 2016. Apple has for now lost its leadership to Xiaomi, due to a lack of presence in the sizeable fitness band subcategory.

However, the rumored upcoming Apple Watch Series 3 launch with enhanced health tracking could prove to be a popular smartwatch model and enable Apple to reclaim the top wearables spot later this year.

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