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Mark Peters : July 28th 2017 - 12:28 CET

Samsung Consumer Division 2017 financial report

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SamsungSamsung Q2 2017 financial report for Consumer Division : Samsung Korea reports Q2 2017 financial report. The Consumer Electronics Division, including the Visual Display and Digital Appliances businesses, posted KRW 10.92 trillion in consolidated revenue and KRW 0.32 trillion in operating profit for the second quarter. In the second quarter, overall TV market demand declined YoY, owing to heightened demand in 2016 due to major global sporting events, as well as a slowdown in the Chinese market. Although the company maintained its leading position in the premium market by increasing sales of UHD and ultra large-size TVs, profit declined YoY due to increased panel prices.
Home appliances

Samsung home appliances
For the appliances market, overall demand showed a moderate increase due to growth in the North American market, strong demand for air conditioners in the Korean market and economic recovery in emerging markets such as Southwest Asia and CIS.

Samsung maintained revenue growth thanks to increased sales of premium products such as the Wind-Free air conditioner. However, profit decreased YoY due to increased raw material costs and investments in the B2B market.

Samsung TV business

Samsung TV business
Looking to the second half, TV market demand is projected to show slight growth YoY while panel prices are expected to stabilize. Samsung will secure profitability by expanding the sales portion of premium products including UHD and ultra large screen TVs.

Led by The Frame and QLED Smart TVs, the company will solidify its premium leadership in the market. To maximize QLED TV sales, Samsung will strengthen marketing investment and implement sales promotions tailored to local markets.

Samsung digital appliances

Samsung Digital Appliances Business
As for the Digital Appliances Business, Samsung will strengthen its partnerships with distributors and seek to improve profitability through increased sales of premium products, including Family Hub refrigerators and FlexWash washers.

In addition, Samsung Electronics will strengthen its B2B business with built-in home appliances and system air conditioners.

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