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Mark Peters : July 16th 2017 - 08:40 CET

Samsung LED screen delivers premium movie experience


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SamsungSamsung Cinema LED Screen offers best theater projection : Theater technologies and solutions have progressed greatly over the last years, but their fundamental design - pairing a projector and a screen - has always remained over time. That is, until now. Last week, Samsung Display unveiled the next-generation products in professional theater technologies: the Cinema LED Screen, the world’s first LED theater display. The self-illuminating cinema screen fosters realistic and engaging visuals projector-free, providing premium picture quality to offer moviegoers a much better viewing experience. Attendees at the Cinema LED Screen’s matinee unveiling, which featured clips from blockbuster films including 'Transformers: The Last Knight' were instantly captivated by the new movie viewing experience.
Samsung 4K Cinema LED screen

Samsung 4K Cinema LED screen
The first thing that strikes you when you see the Cinema LED Screen in person is just how clear its picture is. The LED Screen’s ultra-sharp 4K (4,096 x 2,160 pixels) resolution and support for High Dynamic Range (HDR) content set a new standard in theater picture quality.

While the lenses of conventional projectors can struggle to accurately focus visuals across the entire screen, the Cinema LED Screen’s pixels produce crisp detail throughout. When viewed on the huge LED screen, which measures 10.3m (33.8ft) wide.

Premium movie experience

Best color accuracy for premium movie experience
The screen’s peak brightness level is nearly 10 times greater than those of conventional theater projectors, allowing the display to illuminate details that would go unnoticed on typical screens, while also providing true-to-life color accuracy. Whereas typical projectors will lose color quality as brightness is increased, the Samsung Cinema LED Screen maintains perfect color accuracy at peak brightness levels.

This allows for a much more vibrant and immersive viewing experience, as the characters and settings you see on the screen look exactly as they would if you were in the scene yourself. Sunrises come off as more striking and realistic, and characters appear even livelier.

The screen’s ultra-contrast and low-tone grayscale settings add further clarity to content, making colors more gripping and producing pristine whites and the true blacks. With the Cinema LED Screen, viewers don’t see the ‘washed out’ black hues commonly produced by conventional theater displays.

This makes the 4K LED screen the perfect solution for showing films with dark, atmospheric scenes, as well as those set against the backdrop of the cosmos.

Cinema sound technologies

Cinema Sound technologies
The Cinema LED Screen’s superior theater experience extends beyond the confines of the display itself. The true-to-life visuals are complemented by likewise lifelike audio performance, courtesy of sound technologies from JBL by Harman.

The innovative audio configuration includes proprietary audio-processing technology, JBL’s Sculpted Surround system, and powerful speakers bordering the screen. The result is a sound setup that broadens a theater’s auditory ‘sweet spot’ to allow viewers in each and every row to experience crisp and balanced sound.

Samsung movie screen

Samsung movie screen
The Cinema LED Screen’s combination of superior sound and immersive visuals establishes a new paradigm not only for viewing films, but also for functions such as concerts, conferences, sporting events and gaming tournaments.

The 4k display is equally adept at depicting immersive images in bright environments as it is in dark theaters, making it an ideal option for venues that are interested in using their theater space to meet a wider range of audience needs.

For filmmakers and moviegoers alike, Samsung’s Cinema LED Screen offers the purest, most immersive theater experience available today - one that portrays visuals and sound exactly as the content creators intended.

Cinema led theaters

Samsung Cinema LED theaters
Samsung’s current plans for the technology include launching Cinema LED theaters in the United States, China, Europe and Southeast Asia. By 2020, Samsung’s goal is to install Cinema LED Screens in 10% of cinemas across the world, to introduce more viewers to the theater of the future.





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