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Mark Peters : July 4th 2017 - 17:40 CET

Samsung Hospitality Solutions at HITEC 2017


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SamsungSamsung Hospitality products showcased at HITEC : Samsung Electronics America, a provider of premium hospitality solutions, has showcased its latest innovations at HITEC 2017 simulating a hotel experience to showcase how Samsung display technology and innovations elevate engagement for a hotel hosting an event. The broad range of premium hospitality offerings were featured at the booth including the latest in indoor and outdoor digital displays, LYNK REACH 4.0 with HMS 2.0, and mobile products built for the enterprise. The Samsung Smart Signage displays will also be powered by the Tizen 3.0 operating system, the latest version of Samsung’s cross-architecture open source software platform.
Samsung hospitality products

Samsung Hospitality products
Within the booth, Samsung was demonstrating Samsung LYNK REACH 4.0 (Remote Enhanced Active Control for Hotels), a hardware and software solution allowing for property managers to centrally control multiple Samsung hospitality TVs and display customized content.

The REACH Server and remote controller make it easy to update and adjust digital TVs over radio frequency signals to streamline time-consuming manual updates, allowing interactive service using any WiFi infrastructure.


REACH 4.0 also features four welcome channels, improvement in live channel insertion, as well as the ability to expand embedded templates available out of the box.

Within the 'hotel guest room' at the booth, REACH 4.0 with HMS 2.0 will deliver an Internet of Things experience, giving users the ability to control and customize HVAC, lighting, drapery and DND/MUR from the Samsung Smart Hospitality TV, in addition to exploring the HARMAN AI voice control speaker, powered by IBM Watson.

Samsung hospitality solutions

Premium Hospitality solutions
“Samsung understands the direct line between quality guest engagement, loyalty, and the appropriate application of innovative technologies,” said Jonas Tanenbaum, Vice President of Samsung’s Hospitality TV Division. “Samsung created hospitality solutions that touch all elements of the hotel experience, from check-in to check-out, to solve both guest and hotelier needs. The single platform approach that allows for full connectivity of all devices including hospitality TV, display, wearables, mobile and print, all powered by Tizen 3.0, is an operational dream.”

Also on display was the standalone and full version of the recently updated REACH 4.0 with HMS 2.0, an optimized TV content management solution that creates an enhanced guest experience allowing guests to access information and services from the comfort of their hotel rooms over an IP-based infrastructure that enables in-room TVs to communicate with the hotel’s property management system.




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