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Mark Peters : July 3th 2017 - 22:02 CET

Marketing officer at Samsung named in Forbes Top 50

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SamsungSamsung chief marketing director in Forbes Top 50 CMOs : Marc Mathieu, Chief Marketing Officer, Samsung North America, was recognized as one of the 50 World’s Most Influential CMOs. The Forbes Top 50 list was unveiled at an panel discussion during the 64th Annual Cannes Lions International Festival of Creativity. Securing the number 6th spot, Marc was recognized for his creativity and innovation, as well as his leadership in helping to reinvent, rebuild and elevate Samsung Electronics America’s marketing to a new standard. Marc was instrumental in the development of Samsung 837 in New York City, a first-of-its-kind cultural destination, digital playground and marketing center of excellence that opened in 2016.
Samsung product marketing

Samsung product marketing
Focused on emotionally connecting with U.S. consumers through a human-first approach, Marc continuously sparks excitement about Samsung’s ecosystem of technology and services through innovative marketing. Marc and his marketing team are ushering in a new marketing playbook with three main pillars: Be Human. Be Real. Be Iconic.

Through this new approach, the focus is on humanizing the brand across all marketing platforms and reimagining the way Samsung interacts with consumers - by connecting with them on an emotional level and in a way that demonstrates how the company’s technology and services can solve problems and ultimately empower them to break barriers and unlock their potential.

Marc Mathieu quoted, "The beautiful thing about working for Samsung Electronics is that it’s a company that encourages you to take risks and to be innovative; this has allowed me to continue to evolve our marketing playbook."

Samsung chief marketing

Samsung Chief Marketing Officer
Marc Mathieu, chief marketing officer at Samsung Electronics America, is a storied marketing veteran known for developing talent, digital innovation, and driving big ideas across the business.

As CMO, he leads the United States based marketing across all lines of the company’s business including home entertainment, home appliances, and telecommunications. Marc also leads the Global Marketing Center of Excellence, designed as an incubator for marketing innovation across the company.

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