Samsung 360-Degree content connects with social platforms : Samsung announced partnerships with BuzzFeed and NowThis, giving consumers access to new and immersive experiences made possible by the Samsung Gear 360. Since early June, BuzzFeed and NowThis have been each creating and publishing engaging videos and photos across social media platforms including Facebook and YouTube. These partnerships will result in more than 140 pieces of content and reach over 300 million consumers. To inspire a new culture of creating and consuming immersive content, BuzzFeed and NowThis will offer viewers easily snackable content: from simple how-to’s to the front lines of live 360-degree moments and breaking news worldwide.
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BuzzFeed will push virality to new heights by taking viewers on journeys through new cultures with BuzzFeed News around the world, as well as everyday experiences that are true to BuzzFeed’s style. NowThis will immerse viewers in 360-degree cityscapes and provide exclusive access to new places and ancient traditions from the comfort of their own home.
Samsung builds on its continued efforts to shape a new era of journalism and content consumption by giving viewers access to news and content from all angles. Through partnerships and collaborations, Samsung hopes to inspire Millennials and Generation Z to contribute, create and share their own 360-degree videos and experiences.
Samsung recently announced its latest Gear 360 4K camera capable for 360-degree video content with enhanced features for easier user operation and high-quality content.