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Mark Peters : June 11th 2017 - 09:18 CET

BMW Formula E sponsored by Harman Kardon

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BMWHarman Kardon teams up with MS Amlin Andretti Race Team : Harman International Industries, a wholly-owned subsidiary of Samsung focused on connected technologies for automotive, consumer and enterprise markets, announced its Harman Kardon brand will team up with BMW i to sponsor the MS Amlin Andretti Race Team in the FIA Formula E Championship. Harman joins the team as the official headphone, speaker and audio partner of Andretti Formula E. As BMW’s connected car and premium audio solutions partner for models including the BMW i3 and i8, the Harman Kardon partnership with BMW i and MS Amlin Andretti brings a strong innovation mindset and forward thinking approach to the full-electric street racing series.
BMW Formula E racing

BMW Formula E racing
Through the platform of Formula E, Harman Kardon’s 'Welcome To The Sound Of The Future' campaign will be integrated in the final six ePrix races of Season 3 to drive engagement with spectators on and off the track.

The partnership kicks off at the Berlin double-header races on June 10th and 11th, continues with the New York races on July 15th and 16th and concludes at the Season 3 finale race weekend in Montreal on July 29th and 30th.

Activities will include Harman Kardon audio demos and social media outreach showcasing the people and ideas that drive and inspire the racing world.

The Harman Kardon brand is known around the world for premium sound and a sophisticated aesthetic. It integrates environmentally friendly design, the ethos of the Formula E series, along with peak performance audio for cars, teams and drivers.

MS Amlin Andretti race team

MS Amlin Andretti Race Team
Led by racing legend Michael Andretti, MS Amlin Andretti is one of the founding members in the all-electric racing series. The team announced a cooperative partnership with BMW at the start of Season 3. The Harman Kardon partnership will strengthen the innovation mindset of the team by contributing valuable audio technology and expertise.

Music has also played an important role for the team since Season 2, when MS Amlin Andretti began creating a Spotify playlist for each race on the Formula E calendar featuring a unique mix of songs, including local artists from the host country for each race.

The playlist will now be played in the MS Amlin Andretti garage area each race weekend through Harmon Kardon advanced audio system technology.

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