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Mark Peters : June 6th 2017 - 01:30 CET

Infinity display a new standard for mobile devices

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SamsungSamsung created new industry standard in phone displays : Not only does the Galaxy S8’s Infinity Screen play offer an immersive viewing experience but its new 18.5:9 screen ratio makes for a cinematic one, as well. While TV shows, movies and video content of the recent past have generally been produced in a 16:9 aspect ratio, video providers of today and tomorrow are beginning to embrace widescreen ratios of up to 21:9. When watched in landscape mode, 21:9 movies fill the Galaxy S8’s 18.5:9 display, while the black bars above and below the picture are minimized, increasing the viewing area by 36 percent, compared to the Galaxy S7. In addition to boasting an enhanced aspect ratio, the Galaxy S8 is the first officially designated Mobile HDR Premium screen, meaning users can watch content in the way the producer intended.
Samsung Infinity

Infinity display
"When 16:9 content and 21:9 content are overlapped, the best ratio for both is actually 18.5:9. The reason we chose the 18.5:9 ratio is that it was the most appropriate when all content, from apps to multimedia to video to games, was tested and applied," said Seungmin Choi of the Global Product Planning Group. "We went through a lot of tests, modifying the pixels one by one until we were satisfied with the result."

"The UHD (Ultra HD) Alliance’s standards mostly apply to televisions, so we had to work hard to define specifications specifically for mobile devices," said Jeonghun Kim of the Display Group. "Attaining the certification required the close cooperation of numerous teams."

Smartphone screen

Mobile entertainment to the next level
While the Galaxy S8’s Infinity Display takes the mobile entertainment experience to the next level, it’s also optimized for multitasking, making work and on-the-go tasks easier and more efficient.

With more screen real estate, users can make use of the phone’s multi-window functionality to perform multiple tasks at once, such as watching a video while typing a message using the full keyboard. The new Snap Window feature, meanwhile, lets them pin a specific area from a recent app to the top of the screen, and continue using the area below it to work and view content seamlessly.

The Samsung Galaxy S8 has also been optimized for one-handed operation, with a focus on reducing scrolling within the phone’s navigation screens as well as within timeline-based applications like social networking sites.

Further, engineers have built in shortcuts to make using the phone even more convenient, including a swipe gesture that allows users to reach the furthest corners of the screen without having to reposition the phone or their hands.

Premium smartphone display

Premium smartphone display
By elegantly balancing several competing demands - the perfect ratio for today’s content, the need for a bigger screen in a compact phone body and intuitive one-hand operation - Samsung’s engineers have created a one-of-a-kind display for the Galaxy S8.

The invisible home key and nearly bezel-less, dual-curved display together result in a premium mobile device that is as sleek as it is technologically innovative.

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