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Mark Peters : June 6th 2017 - 00:45 CET

Samsung premium infinity display


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SamsungSamsung premium infinity smartphone display : Samsung Electronics explains the power of its infinity display. The Infinity Display, with its continuous surface, and absence of buttons and harsh angles, is perhaps the most visibly distinct attribute of the new Galaxy S8 smartphone series. But there’s a lot more to its stunning screen than meets the eye. In fact, it represents new heights in technology, UX design and viewing experience - all the result of Samsung’s dedication to creating meaningful, user-inspired technology. According to Seungjun Hyun of Samsung Mobile’s Global Product Planning Group, the 'paradox of size' is still a primary dilemma for smartphone users. They want a premium mobile device with a screen large enough to view more content with less distractions, but also one with a compact form factor that fits comfortably in one hand.
Premium infinity display

Samsung infinity display
To address this issue, Samsung designers and engineers knew they had to take a bold leap forward. So, when it came time to build the Galaxy S8, designers dreamed up a compact yet immersive screen that minimizes top and bottom bezels and does away with side bezels entirely to create an ideal platform for viewing videos, games and social media feeds. The process of turning their idea into a reality, however, wasn’t without its challenges.

"To reduce the bezel size by approximately 50% compared to that of the previous flagship model, we needed to rethink how the internal components should be arranged," noted Beomju Kim of the Flagship Research & Development Group. "For example, we moved the DDI (Display Driver IC) to the bottom of the phone, placed the digital camera inside the bezel, and tweaked the antennas to maximize screen space while ensuring functionality."

Infinity display

How we created the Infinity Display
Once the Infinity Display concept was confirmed, designers made the decision to move the Home button from the front of the electronic device to behind the display to free up screen space. Although not physically visible to the user, the pressure-sensitive button would utilize touch haptic feedback to simulate the feel of an actual button press. To accomplish this, pressure sensors were embedded directly into the Galaxy smartphone - a first for Samsung.

"Because we had never mounted pressure sensors on a mobile device before, we had to perform a number of simulation trials," explained Yongseok Lee of the Advanced Mechanical R&D Group. "In the end, we found that we could take advantage of the dead space between the panel and the Display FPCB (Flexible Printed Circuit Board), and embedded the pressure sensors there."

Dual-Edge display design

Samsung dual-edge display design
"As stunning as it is, the double curvature of the display’s corners makes it incredibly difficult to attach a protective film. In addition, we needed to define the boundary of the screen so that the image would not be distorted due to the curved display," said Minsu Jung of the Advanced Mechanical R&D Group. "So we had to work closely with the designers and engineers from Samsung Display to adjust the designs as needed."




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