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Mark Peters : June 3th 2017 - 21:49 CET

Samsung Premium Smart TV

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SamsungSamsung Premium QLED TV Series 2017 : Today’s global television market is massive. Each year, TV manufacturers around the globe produce a wide range of smart TVs that collectively exceed some 200 million units. Although the high-end TV category accounts for just five percent of that yearly total, it also represents the corner of the market that TV manufacturers focus on the most. When most manufacturers showcase their new consumer products at CES, the world’s biggest electronics tradeshow, they highlight offerings that target the premium segment of the TV market. But why exactly do TV manufacturers compete so fiercely to cater to such a small part of consumers? Although premium TVs account for just five percent of global sales, for many manufacturers they are a golden goose, accounting for roughly 20% of total revenue and 40% of total profits.
Samsung premium smart TV

Samsung Premium 4K TV
Just three years ago, most TVs targeted at the premium sector carried price tags of over $1,500. Today, fierce competition has lowered prices, which means consumers can easily find premium TVs at a base price for $1,200. Don’t let the markdowns fool you, though; premium TVs are still, on average, more than twice the price of most TVs on the market.

Over the past years, Samsung has established itself as a leader in premium TV segment. This year’s launch of QLED TV, Samsung’s flagship TV line, will reinforce its position as a leader in this area.

Last year, Samsung accounted for 47% of sales of TVs priced at over $1,500, and 48% of TVs priced at over $1,200, respectively. In other words, Samsung smart TV's represent half of the total number of premium TVs in the global market today.

In addition, in Q1 2017, Samsung recorded a 60% market share in the United States for TVs priced at over $1,500, which is higher than the respective shares of all of its competitors combined.

Premium smart TV

Premium TV market share
Samsung’s position is solid in European market as well, where it garnered a market share of over 40% during the same period. Samsung Electronics has also firmly established its position as a leading manufacturer of premium TVs in China, the largest market in the world. There, four out of ten premium TVs sold in the first quarter of this year were manufactured by Samsung.

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