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Mark Peters : May 5th 2017 - 10:12 CET

Apple smartwatch becomes best-selling wearable


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Strategy AnalyticsApple wearables are the best-selling smart devices : According to the latest market research from Strategy Analytics, global smart wearables shipments reached 22 million units in Q1 2017. Apple captured 16 percent global market share and became the world’s largest wearables vendor, overtaking Fitbit. Strategy Analytics is an independent research and consulting company with offices around the world that provides reliable reports and trend analyses. Global smart wearables shipments reached 22 million units in the first quarter of 2017, rising 21 percent annually from 18.2 million in Q1 2016. Stronger demand for new smartwatch models in North America, Western Europe and Asia drove the uptick. Apple holds the #1 position and this quarter has become the largest wearables vendor for the first time since Q3 2015.
Best-selling wearable

Best-selling smartwatch vendor
Neil Mawston, Executive Director at Strategy Analytics, said, "Apple shipped 3.5 million smart wearables worldwide in Q1 2017, rising 59 percent annually from 2.2 million units in Q1 2016. Apple captured 16 percent global market share and overtook Fitbit to become the world’s largest wearables vendor."

The new Apple Watch Series 2 is selling relatively well in the United States, United Kingdom and elsewhere, due to enhanced styling, intensive marketing and a good retail presence. Xiaomi shipped 3.4 million smart wearables for 15 percent market share worldwide in Q1 2017.

Demand for its popular Mi Band fitness range was broadly flat across its core markets of Asia.

Fitbit wearables

Fitbit has lost its wearables leadership to Apple
Cliff Raskind, Director at Strategy Analytics, said, "Fitbit shipped 2.9 million smart wearables worldwide in Q1 2017, falling a huge 36 percent annually from 4.5 million in Q1 2016. Fitbit has lost its wearables leadership to Apple, due to slowing demand for its fitness bands and a late entry to the emerging smartwatch market."

Fitbit’s shipments, revenue, pricing and profit are all shrinking at the moment and the company has a major fight on its hands to recover this year.




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