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Mark Peters : April 26th 2017 - 10:20 CET

Samsung Benelux releases new smartphone app


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SamsungSamsung Electronics Benelux releases smartphone application: Samsung Benelux creates In-Traffic Reply App to prevent distracted driving in Belgium, Luxembourg and the Netherlands. In recent years, distracted drivers - motorists who divert their attention from the road, usually to talk or text on the smartphone - have become one of the leading causes of road accidents. In response to this growing concern, Samsung Benelux has created a new smartphone app called In-Traffic Reply, which aims to help drivers reply to messages without taking their focus off the road. In-Traffic Reply app is currently in beta, and has already attracted the attention of hundreds of interested users. The new smartphone app will launch in May 2017 and will be available in the Google Play Store.
New smartphone app

New smartphone app
A recent Panel-Wizard study found that approximately one third of Dutch drivers occasionally use hand-held smartphones while driving a car or riding a bike. Many of the respondents claim that their reason for doing so is related to the social pressure to respond to phone calls and messages quickly.

New smartphone

The new smartphone app reduces this pressure by sending automated responses to calls and messages while the owner of the smartphone is on the road. The new app will automatically activate when it detects the user is riding a bike or driving a car through the smartphone’s sensors such as its GPS.

Users can choose to send the default reply 'I’m driving, so I cannot answer at the moment.', a fun, animated response, or their own customized pre-set message.




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