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Mark Peters : April 5th 2017 - 18:22 CET

Samsung QLED TV 2017 social media campaign


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SamsungSamsung QLED global marketing campaign has kicked off : Samsung Consumer Electronics has launched a global social media campaign called 'Find Your Color', allowing people to identify their most preferred color among one billion colors, based on the social media pictures they have shared. The figure of one billion colors is similar to the full range of colors Samsung is able to display on the 2017 QLED TV models. The marketing campaign, which will run across Facebook, Instagram and Twitter, consists of a newly designed mobile website that people can access with their smartphone and allows users to share and participate with the hashtag #FindYourColor #QLEDTV. The Samsung microsite analyzes a consumer’ images shared on her/his social channel to find the most frequently used color for the user, and return a unique color on the user’s profile images.
Samsung QLED campaign

Samsung QLED campaign
The Samsung mobile site also contains an interactive experience that showcases imagery and content generated by social influencers and participants. The 'Find Your Color' marketing campaign aims to engage millennials through a multi-channel social and digital media approach. To boost excitement, Samsung Consumer Electronics has partnered with global social media influencers in the fields of sports, fashion, design, travel, and art who have a strong relationship with millennial consumers around the globe. Samsung’s QLED TV series not only offers the best quality, but also innovatively addresses the key pain points of consumers. The smart TV features a design devised with the lifestyle of millennials in mind and comes with unique benefits. Besides the regular consumer QLED TV models, Samsung also released a special edition of the QLED series called 'The Frame' which is on display now at the Milan Design Week 2017 in Italy.

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