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Mark Peters : April 1st 2017 - 09:22 CET

CinemaCon 2017 to showcase Samsung Cinema LED screen


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SamsungSamsung to showcase Cinema Screen at CinemaCon 2017 : Samsung Electronics will unveil its latest visual display, the new Samsung Cinema Screen. As the world’s first High Dynamic Range LED theater display, the cinema screen delivers unprecedented picture quality and brings movies and other on-screen contents to life with higher vibrancy and accuracy. Samsung will formally debut the cinema LED screen at a series of preview demonstrations during March 27-30, 2017 at the Cinemark Century Orleans 18 and XD Theatre, located inside The Orleans Hotel & Casino. The premiere will coincide with the neighboring CinemaCon 2017 conference, the largest and most important gathering for the worldwide motion picture theater industry with attendees from more than 80 countries.
Samsung Cinema LED screen

Samsung Cinema LED Screen
The 34 foot Samsung Cinema Screen easily accommodates modern theater dimensions. In addition to delivering LED picture quality at 4K (4,096 x 2,160) resolution, the screen also exceeds the highly-esteemed DCI specifications used to ensure a uniform and high level of technical performance, reliability, and quality in digital cinema. As a result, the new Samsung screen’s performance surpasses traditional projection-based technologies’ visual capabilities for a realistic presentation and is guaranteed to impress even the most entertainment-savvy guests.

Cinema screen

High Dynamic Range
The Cinema Screen’s direct-lit LED technology truly delivers High Dynamic Range (HDR) to the cinema, showcasing on-screen contents at a peak brightness level nearly 10 times greater than that offered by standard cinema projectors (146fL versus 14fL) with improved uniformity and free of optical distortion and interference. This futuristic exhibition also offers a highly accurate and superior color presentation that will capture the viewer’s eye. Complementary ultra-contrast and low tone grayscale settings enable the screen to showcase both brightest colors and the deepest blacks at a nearly infinity:1 contrast ratio. As the demands for movie theater space evolve, the Samsung Cinema Screen offers the versatility to satisfy various audience needs. The screen maintains its advanced presentation capabilities in ambient lighting conditions regardless of the featured on-screen content and accommodates users who wish to utilize their theaters for corporate events, concert and sports event viewing, and gaming competitions.

CinemaCon 2017

CinemaCon 2017
Through modern technologies ranging from touch-screen self-ticketing kiosks to digital concession menu boards and interactive movie posters, Samsung already is helping theaters improve customer engagement and boost operational efficiency. The Samsung Cinema Screen is currently undergoing the DCI certification process and recently completed compliance test at Keio University in Tokyo. CinemaCon 2017 is the world's largest show for movie theater owners from around the world. Since taking its first step in 2011, CinemaCon has evolved and grown to become the largest and most important gathering for the worldwide motion picture theater industry.

CinemaCon




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