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Mark Peters : March 25th 2017 - 20:22 CET

Adobe Advertising Cloud platform


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AdobeAbode Cloud ad platform simplifies media planning : At Adobe Summit 2017, Adobe unveiled its new Advertising Cloud, the industry’s first ad platform for managing advertising across traditional TV and digital formats. Combining capabilities from Adobe Media Optimizer and recently acquired Tube-Mogul, Adobe Cloud Advertising simplifies the delivery of video, display and search advertising across channels and screens. With Adobe Advertising Cloud, brands in all kinds of business can centralize all advertising planning and buying through one trusted platform with full transparency into exactly where their ads appear and how effective they are at driving business results. Adobe is launching its Advertising Cloud which unifies and streamlines the entire ad planning and buying process.
Adobe Cloud advertising

Abode Cloud Advertising platform
Advertising Cloud is the largest independent advertising platform, with transparent fees and no media markups, ensuring Adobe Advertising Cloud’s incentives are always aligned with advertisers’. Advertisers are facing an increasingly complex and fragmented landscape, with legacy silos for media planning and buying across TV and digital. That coupled with the proliferation of devices and massive amounts of data have made the advertising process overwhelming. According to the latest Adobe Digital Insights Advertising Report, 47 percent of global marketers said that not having an integrated data and media buying solution was one of their biggest challenges. Adobe Cloud Advertising is the most comprehensive platform to plan, buy and measure advertising.

Adobe advertising  platform




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