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Mark Peters : March 12th 2017 - 22:40 CET

Samsung on its way to rule mobile products category


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SamsungSamsung mobile products to feature AKG by Harman : With the acquisition of Harman being settled this week, Samsung Electronics has set wheels in motion to become the world leader in the mobile products category. Stamford based Harman, well-known from its premium audio and visual products for the automotive industry, will now be part of the Korean consumer electronics manufacturer. With the acquisition of Harman International Industries, Samsung will clear its path to rule the mobile products category for 2017/2018 and prepare itself for the upcoming Android Auto connectivity in consumer vehicles. Samsung Electronics will keep Harman’s headquarters and work force alive including all of its consumer and professional audio brands. The first Samsung Tab 2017 tablet is already scheduled for mid-spring 2017, including premium sound quality from AKG by Harman.
Samsung mobile products

Samsung mobile products for 2017/2018
"This is a historic moment for the company. The close of this acquisition opens the door to create substantial growth opportunities and deliver greater benefits for customers worldwide," said Young Sohn, President and Chief Strategy Officer of Samsung Electronics, and Chairman of the Board, Harman. 'We see transformative opportunities in the connected car - and a future which seamlessly connects lifestyle across automotive, home, mobile and work. Samsung’s and Hamman’s leadership in these areas perfectly positions Samsung to be the preferred partner to our OEM customers. In addition, bringing together Harman's iconic audio brands paired with Samsung’s leading display technologies will deliver enhanced audio and video experiences to consumers and professional markets."

Future of automotive connected cars

The future of automotive and connected cars
"We are excited with the finalization of the transaction, which provides compelling cash value to our stockholders, benefits our customers and provides new opportunities for our enthusiastic employees," said Dinesh Paliwal, President and CEO at Harman. Samsung Electronics shares our commitment to our customers and our culture of speed and innovation. Samsung will provide us with a technology platform to accelerate growth and extend our global market leadership in automotive, smart audio and connected car solutions. Recognizing the importance of partnerships in an increasingly connected world, particularly in automotive, we are poised to leverage our combined teams and resources to produce even greater value for our customers. Working closely with automakers and other technology companies, Samsung and Harman will define and drive - the future of automotive.”




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