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Mark Peters : February 22th 2017 - 19:00 CET

Mobile World MMIX Summit 2017

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MWCCome and join the MMIX at Mobile World Congress 2017 : The MMIX Party is MWC’s official party and will be held on Wednesday, 1 March in Theatre C, NEXTech Hall 8 (09.30am - 17.30pm). The Summit will explore the exploding global demand for multi-screen media and entertainment and the unprecedented pace of innovation and disruption shaking up the market today. The Summit will explore live interactive and immersive original content and will bring disruptive platforms, strategies, technologies and partnerships to the fore, with sessions from leading sports, media and entertainment players, including: Live Nation, BT Sport, Active, All3Media, ATC Management, CCS Insight, EE, Eurosport/Discovery, Google, Jukin Media, Mubi, Swisscom Media & Event Solutions, Sixty, Telstra and YouTube, The All England Lawn Tennis Club, among others.
Exclusive Mobile World event

Exclusive MWC 2017 event
From live and experiential to immersive, interactive and original content, the GSMA presents a special summit assessing the explosive of global demand for multi-screen media, & entertainment and the unprecedented growth, pace of innovation and disruption fuelling the market today. With the Smartphone now the essential, ubiquitous tool for accessing, viewing, paying, engaging and interacting, whether in the stadium or in the living room, the fundamentals old principles of media are being turned upside down. From the astonishing unimagined capabilities of Virtual Reality and Augmented Reality to new broadcast capabilities and an explosive level of live social engagement, this exclusive MWC event brings disruptive platforms, strategies, technologies, models & partnerships to the fore, with some compelling sessions from the new world leading sports, media & entertainment players.

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