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Mark Peters : February 21th 2017 - 23:55 CET

LG smartphone survey 2017


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LGLG Electronics market research survey : Have you ever dropped your expensive smartphone and cracked the screen? Do you binge-watch shows on your device but think the screen is too small? LG Mobile recently surveyed thousands of smartphone users and uncovered that size really does matter, as does a phone's durabiltiy, long battery life and waterproofness. While size may or may not matter on a personal level when you're binge-watching your favorite show, it definitely matters on a technology level. In fact, a whopping 95% of smartphone users feel that having a large screen size is essential, whether they're watching a favorite show or shopping on their devices, and more say size matters when it comes to a phone screen (67%) than cars (58%), laptops (48%) or body parts (29%).
Smartphone that fits in one hand
Wanting a larger screen doesn't mean wanting a bigger device, though. Nine in 10 smartphone users say it's crucial to have a smartphone small enough to use with one hand, freeing up the other to multitask. Smaller-sized phones also mean fewer fumbles. More than two in five admit to dropping their phone while attempting to hold it with one hand, saying this problem arises when a device is too large to use with one hand or fit in a purse/small bag.

LG smartphone survey 2017

Cracked smartphone screen
Cracked screens might just be the worst case scenario after a phone fumble. Over one third admit that a dropped phone resulted in a cracked screen. And this has left smartphone users in a bit of a broken relationship with their daily phone experience, as 75% wish their device was more durable. Perhaps that's also why so many would rather make sacrifices in their lives than use a phone with a cracked screen, like standing in line at the DMV (44%) or getting stuck in traffic for hours (32%). More than one in four would even choose to give up sex for a whole month than use a phone with a cracked screen.

LG G6 large-screen phone

Bad phone experience
Whether it's wanting a bigger screen, more durability or one-handed comfort, smartphone users are still searching for the superhero phone that suits all of their needs. With a majority of smartphone users in the market for a new device this year, Americans deserve a stunning device that not only provides better durability, waterproofness, and longer battery life, but also breaks down the barriers of large-screen viewing, all while fitting comfortably in one hand. Sometimes, smaller devices pack a bigger punch.




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