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Mark Peters : September 20th 2016 - 07:35 CET

Sony consumer products at Photokina 2016

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SonySony consumer electronics at 2016 Photokina Trade Show : Sony is demonstrating its full range of digital imaging offerings at Photokina 2016, to allow photographers and videographers from across the globe to discover the latest creative tools that can enable them to bring their visions to life. Exhibiting in Hall 5.2 in the Koelnmesse, the Sony booth will be open from 10:00 on Tuesday 20th September until 18:00 on Sunday 25th September. In addition to the consumer products, Sony is inviting attendees to experience a full program of live talks and demonstrations that will take place on the Photokina booth. At these free talks, world-renowned photographers and filmmakers will be sharing their insights as well as their own personal and professional experiences of using Sony cameras and lenses.
Sony A99 II

Photokina 2016 product showcase
Announced at Photokina 2016 and being shown for the first time anywhere in the world, the ɑ99 II is the new flagship Sony ɑ A-mount camera. Boasting an innovative Hybrid Phase Detection AF system incorporating 79 accurate hybrid cross point and offering continuous shooting at up to 12fps, the Sony ɑ99 II body is destined to be a popular draw at the 2016 Photokina show. Sony is also showing its full range of ɑ E-mount cameras and lenses including the award winning ɑ7 series and immensely popular ɑ6300 / ɑ6000 models. The full ɑ Mount system of interchangeable lenses will on display at the show including the recently launched G Master premium lenses and the brand new SELP18110G and SEL50M28 ɑ E-mount lenses.

Consumer products

Sony 4K Action Camera
Launched in Europe at IFA 2016, the FDR-X3000R is Sony’s new flagship Action Cam and boasts the integration of Balanced Optical SteadyShot (B.O.SS) for the first time in an Action Cam whilst also offering the ability to shoot amazing 4K video. The FDR-X3000R will be on show alongside the full Action Cam and 4K Handycam line-ups. For compact camera enthusiasts, the RX series of cameras have proved to be incredibly popular since the launch of the original RX100 in 2012. Sony will be showing the entire line-up of RX100, RX10, and RX1 families of products at Photokina 2016. Sony’s Flash Memory team will have a dedicated space at the Photokina trade show. In Hall 2.1, Sony will show a selection of Memory Cards (SD & XQD), USB, SSD and HDD drives, all of which will be available for trials and tests in conjunction with leading Sony cameras.

Photokina 2016

Photokina 2016 a celebration of partnerships
2016 marks 20 years of collaboration between Sony and ZEISS to jointly develop and bring to market imaging products. A dedicated display has been prepared and will be showcased on the Sony stand to highlight some of the most celebrated products that have been the fruits of this partnership. Now in its 10th year, the Sony World Photography Awards is the world’s biggest photography competition and a stunning gallery has been prepared to showcase a selection of the winning photos from 2016. Come and see the action at the 2016 Photokina show in Germany.

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