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Mark Peters : September 14th 2016 - 09:55 CET

Lenovo smartphone camera with 10x optical zoom


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LenovoHasselblad powers new Lenovo smartphone with optical zoom : With Moto Mods, Lenovo entered the next era of mobile imaging technology. When you can transform your smartphone into exactly what you need it to be, the possibilities are endless. The Moto Mods family already includes the JBL Sound Boost speaker, the Insta-Share Projector and power packs from Incipio. We know mobile photography is important to all consumers. Moments captured on-the-go are some of our most precious memories. That’s why we’re taking the smartphone camera experience to the next level with the Hasselblad True Zoom Moto Mod. Our collaboration with legendary photography brand Hasselblad makes advanced imaging experiences like 10x optical zoom and shooting RAW a reality on mobile.
Smartphone camera with optical zoom

Lenovo Moto Android phone
We’re also introducing a new member to the Moto Z family - Moto Z Play. The Android smartphone comes with our longest-lasting battery ever and is designed for Moto Mods, giving you even more choice to find a phone that best fits your needs, with the technology that matters most to you. Featuring a thin, lightweight design with a solid aluminum frame and elegant glass back, Moto Z Play packs up to 50 hours of battery life1 with Moto’s longest-lasting battery ever, allowing you to play for days without stopping to recharge. Burn through your 50 hours? No problem - power up fast with TurboPower charging: up to 9 hours in just 15 minutes. Lenovo Moto Z Play also offers an ultra-smooth 2.0 GHz octa-core processor, a stunning 5.5” 1080p HD Super AMOLED display and 3GB RAM of memory so you can play games, stream video and multitask without missing a beat. Shoot beautifully sharp photos - day or night - with a 16MP laser autofocus camera, and go from selfies to groupies instantly with the wide-angle, front-facing camera with LED flash.

Hasselblad digital camera

Hasselblad digital camera
Hasselblad and Moto have teamed up to design an imaging experience that completely transforms mobile photography. Since 1941, Hasselblad has been at the forefront of the imaging industry. Around the world, the name Hasselblad is synonymous with the finest camera equipment ever made. Some of the most iconic images in history have been taken with Hasselblad cameras, from the first images on the moon to The Beatles famous Abbey Road Cover. This year, Hasselblad is bringing their unique, iconic design and imaging experience to the mobile space. Add advanced imaging capabilities to your phone in a snap! You can create and share like never before. Featuring 10x Optical Zoom and a Xenon flash, you just focus on getting the shot - lighting and distance will never stand in the way of capturing the perfect image.

Android smartphone

Android smartphone with optical zoom lens
Expect even more control and flexibility with the ability to shoot in RAW format. Plus, physical shutter and zoom controls, guaranteeing a great handling experience. Added bonus? You’ll also get free access to Hasselblad’s Phocus software for streamlined editing control and the highest quality output. Last, but not least, share your beautiful results with family and friends while still in the moment with automatic backup and unlimited free storage at original quality for two years with Google Photos. The Hasselblad True Zoom will be available globally starting in September. In Europe, it will retail for about €299,-. In the US it will be available for pre-sale on September 8 and available on September 15 for $249.99 USD at Verizon and $299 at the Motorola website.




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