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Mark Peters : August 9th 2016 - 16:00 CET

Photokina 2016 Trade Show

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PhotokinaPhotokina 2016 trade fair in Cologne : When Photokina 2016 opens its doors to around 185,000 visitors on 20 September, the starting shot will be fired for the leading trade fair of the entire photo, video and imaging industry. Around 1,000 international top companies, smart special suppliers and creative start-ups from 40 countries will present dealers and professional users with innovative solutions and technological developments that will be pioneering for the industry in the future. In order to allow the end consumers to experience these trends too, Photokina 2016 is offering more multimedia events and opportunities for interaction than ever before. In this way Photokina is bringing all thematic worlds of the imaging industry together under the umbrella 'imaging unlimited'.
Photokina 2016 show

Photokina 2016 Show
Photokina 2016 has set itself the aim of moving the boundaries and is opening up the event to new technologies and solutions. For the imaging branch this means themes like Smart Home functions for cameras, cloud services, apps, wearables, audio and video, but also augmented and virtual reality. These are themes, which encourage the young target group to occupy themselves with photography even beyond the options of a smartphone camera. In this way, Photokina 2016 is also demonstrating state-of-the-art photo and video techniques again this year and is at the same time offering exciting opportunities to try these out directly on-site in the course of a whole series of new events. Below you can find an overview of the highlights in the run-up to and during the trade fair.

2016 trade show

Photokina prologue
In the course of the Photokina prologue, the City of Cologne is already inviting people to take part at the beginning of September. In a series of photo and video workshops, professionals and amateurs, adults and children can look at the city from another perspective and they will also learn lots of tips and tricks on how to take photographs and make videos correctly. Spectacular large-format projections on the Rhine will amaze both big and small spectators. And while strolling around one can have a souvenir snapshot taken in one of the Photokina photo boxes and at the same time pick up a voucher code for a day ticket to the 2016 Photokina show.

Drone photography

Drone photography at Photokina Copter World
The Copter World in Hall 6 is also inviting the guests to join in: The visitors can try their hand at test flights on a drone course. Professionals will demonstrate the potential that photography and moving images from the bird's eye view in the agile flying objects hold. In Hall 5, the theme at the VLOG CON for video bloggers is also moving images. In live tutorials, experienced and successful YouTubers will give an insight into the special features of the online film - from the planning, to the production and editing, through to the distribution of content for video platforms and one's own blog.

New digital cameras

New digital cameras and optics
The latest digital camera models and lenses can be wonderfully tested in the Photokina zoom area: On the Piazza, tight-walking acrobats, artists and spontaneous walking acts will offer fantastic motifs for photographs and videos from unusual angles. One can simply hire the right equipment at the new Rental Station on the North Boulevard. Detailed information on the individual events will follow over the coming months. Further events and campaigns as well as the entire supporting programme can be found at the official Photokina site. You can see which new products will be presented at Photokina 2016 in the New Products Database, which is maintained and updated by the exhibitors.

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