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Mark Peters : April 2nd 2016 - 09:40 CET
Sony DSC-RX10 III

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SonySony Cyber-Shot RX10 III camera with super-telephoto lens : Sony has introduced the latest addition to the award winning line of RX Cyber-Shot digital cameras, the new RX10 III (Model: Sony DSC-RX10M3). Featuring a newly-developed extended 25x super-telephoto zoom lens with an incredible focal range of 24-600mm and silent shutter capability, it is designed for demanding photographers and videographers who want to shoot fast moving, far away subjects such as sports events, concerts or wild animals. The new Cyber-Shot DSC-RX10 III compact camera is able to reproduce high-quality content at a variety of focal lengths and camera settings that would require more than three, large lenses for an interchangeable-lens camera user.

Sony Cyber-Shot DSC-RX10 III

Sony Cyber-Shot DSC-RX10 III
The combination of the 20.1 megapixel 1.0-type stacked image sensor, bright zoom lens and BIONZ X processor ensures the highest image quality throughout the whole focal range, whether shooting stills or video at up to 4K quality. Furthermore, by pairing the convenience of an ultra-telephoto lens with an innovative stacked CMOS image sensor, the Cyber-Shot RX10 III delivers new imaging experiences such as super slow motion video capture at up to 1000 fps all the way up close at ultra-telephoto range. It benefits from an extremely accurate AF that focuses in just 0.09v seconds and all of this is packaged in a premium body that combines practicality and rugged good looks.

Sony superzoom camera

25x super-telephoto zoom
The jewel in the crown of the RX10 III is the newly developed Zeiss Vario-Sonnar T* lens. Covering a huge 24-600mm (25x Optical magnification) focal range, the Sony RX10 III is ideal in a range of different shooting conditions, from wide angle scenery shots to ultra-telephoto images of sports events or wild birds, all in one compact package. The large-aperture lens (F2.4-4.0) maximises the ability of the 1.0-type large sensor to achieve high image quality and beautiful bokeh, even in the ultra-telephoto region. Newly designed optics include eight ED glass elements including one super ED glass element, and two ED aspherical lenses.

Cyber-Shot DSC-RX10 III

Incredible focal range of 24-600mm
All of these elements work together to compensate for chromatic aberration that often afflicts telephoto lenses and results in high-contrast and ultra-sharp image quality from corner to corner across the entire zoom range. The newly developed optical design contains the sophisticated advanced aspherical (AA) lens and delivers excellent imaging performance while keeping the lens unit itself small. Additionally, with a minimum focusing distance of 72cm at a fully extended 600mm(0.49x maximum magnification), the new lens is capable of producing amazingly detailed tele-macro images. The Zeiss T* Coating minimises flare and ghosting that often affects image quality in adverse lighting conditions and delivers faithful colour reproduction and clear image expression.

Sony DSC-RX10 III

Sony DSC-RX10 III features
The Sony DSC-RX10 III camera features a 1.0-type stacked CMOS sensor with DRAM chip which is back-illuminated to allow it to collect light more efficiently. Combined with the BIONZ X image processing engine, the RX10 III achieves a wide sensitivity range of ISO 64 - ISO 12800, with low noise, even at high sensitivity settings. It employs a stacked structure that places the high-speed signal processing circuit on a different layer from the pixel area, significantly expanding the signal processing circuit and achieving astonishing high-speed processing. The DRAM chip at the rear of the sensor temporarily stores and allows readout of large volumes of signal data which can be processed without delay, enabling super slow motion recording at up to 1000fps. This is especially beneficial when capturing dynamic footage from a long distance, such as stadium based sports events where close access to the subjects is impossible but impactful, high quality footage is required.

RX10 III

Taking pictures with the RX10 III
The accelerated readout of data from the image sensor also delivers a major reduction in image distortion of fast-moving subjects such as tennis players or animals on the move. With shutter speeds as fast as 1/32000 second, the electronic shutter performs comparably to mechanical shutters that don't distort images. Moreover, the electronic shutter can operate silently, so you can shoot recitals, wildlife and other sensitive subjects without disrupting the scene. Continuous shooting is possible at up to 14fps[x] which enables the photographer to capture moments of fleeting beauty or facial expressions. In addition, the RX10 III offers accurate tracking during continuous shooting with AF at up to 5fps. The combination of the premium performance characteristics of the RX10 III and its extended zoom capabilities open up a whole new world of imaging experiences.

Sony RX10 III review

Sony RX10 III review & price information
The Sony DSC-RX10 III price is set at €1600. Retail prices vary from country to country. Available in Europe from April 2016. Sony offers a wide range of compatible supplies and accessories that can enhance your user experience with you Cyber-Shot DSC-RX10 III. For more detailed information, visit the digital camera section at the Sony Electronics website in your country. As soon as we receive a test sample, we will put this megazoom camera to the test and publish a Sony DSC-RX10 III review.

Sony Cyber-Shot DSC-RX10 III digital camera




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