Sony G Master lens optics : Sony Electronics recently introduced their flagship G Master brand of interchangeable lenses. The new brand includes three new E-mount full frame lenses including a 24-70mm constant F2.8 standard zoom, an 85mm F1.4 prime and a 70-200mm constant F2.8 telephoto zoom. Representing the ultimate blend of high resolution and beautiful bokeh, the new lenses feature Sony’s innovative optical element technology, design and calibration. This allows them to produce still image and video content with a level of detail and expression that has never before been possible. The new G Master optics brand represents the finest and most impressive group of lenses that Sony Electronics has ever brought to market.
Sony G Master lenses
Every aspect of G Master series lenses is refined to fully meet professional requirements in the studio or out in the field. Unparalleled imaging performance is accompanied by outstanding speed, efficiency, and reliability. Industry leading actuator technology means faster, more precise focusing in manual or auto mode. Unerring focus precision helps to realize the full potential of these extraordinary lenses. Solid construction, comprehensive controls, and dust and moisture resistant design are just a few of the features that add up to impeccable performance in any shooting situation. Advances in camera performance and soaring creative ideals demand a new approach to lens technology. Lenses must evolve to remain ahead of the curve. With a clear vision of digital cameras of the future, Sony now redefines the lens.
Sony G Master prices & availability
The Sony G Master FE 24-70mm F2.8 GM Standard Zoom and 85mm F1.4 GM Telephoto prime lenses will be available in Europe in March 2016 priced at approximately €2,400 (SEL2470GM) and €2,000 (SEL85F14GM). Retail prices vary from country to country. Sony Electronics has also announced new compact 1.4x and 2x Tele converters - models SEL14TC and SEL20TC respectively - that offer even greater reach while maintaining the overall streamlined design and feel of the 70-200mm.