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Mark Peters : October 28th 2015 - 10:00 CET

LG V10 offers next-generation photography and video


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SanDiskLG V10 Android smartphone : SanDisk Future Proof Storage Conference - SanDisk, a global leader in flash storage solutions, recognized the new LG V10 Android phone for delivering next-generation photography and video user experiences. The LG V10 smartphone utilizes SanDisk’s best-in-class embedded storage solution for imaging, the iNAND 7232 embedded flash drive (EFD), and is the first smartphone on the market to meet SanDisk’s guidelines for ‘Extreme Photo-Imaging Capabilities’ (EPIC). The EPIC guidelines were developed by SanDisk for its smartphone original manufacturer (OEM) customers to distinguish exceptional photography and video experiences in smartphones.
4K Ultra HD smartphones

4K Ultra HD smartphones
SanDisk EPIC is a SanDisk led marketing initiative which strives to foster and proliferate the incorporation of professional-quality imaging capabilities in the mobile ecosystem. SanDisk EPIC guidelines for smartphones are made up of criteria for the entire smartphone system including cameras, hardware, software, applications processors, flash storage and more. In meeting the SanDisk EPIC guidelines for smartphones, the LG V10 offers a variety of advanced video and professional-grade photography capabilities, including, among others, multi-shot image capture in uncompressed format (also known as RAW) and 4K Ultra HD video recording and playback. These capabilities are enhanced by the storage performance of the iNAND 7232 storage solution used in the LG V10. The iNAND 7232 storage solution is optimized to improve 4K Ultra HD video playback and “frames-per-second” (FPS) speeds during the display of images.

Sandisk Extreme Photo Imaging Capabilities

SanDisk Extreme Photo-Imaging Capabilities
“LG Electronics has once again reaffirmed their leadership in smartphone imaging and video with the LG V10, and we are proud to recognize it as the first SanDisk ‘EPIC’ smartphone,” said Christopher Bergey, vice president and general manager of Mobile and Tablet Solutions at SanDisk. “The LG V10 smartphone is an exciting step forward for the SanDisk Extreme Photo-Imaging Capabilities initiative. Leveraging SanDisk’s deep understanding of flash storage, digital imaging and the mobile ecosystem, our EPIC marketing initiative is uniquely bringing together ecosystem hardware, software and storage to break new ground in smartphone imaging.”

EPIC smartphone

SanDisk EPIC smartphone guidelines
• 32GB or higher embedded iNAND 7132 EFD or iNAND 7232 EFD
• Support of RAW image capture, including multi-shot photo capture
• Enables 4K Ultra HD video capture and playback
• 13 megapixel or higher digital camera
• Google Android Lollipop 5.1+
• Full Google Camera API

LG V10 smartphone

LG V10 smartphone features
The SanDisk EPIC marketing initiative aims to bring together application processor providers, smartphone manufacturers and application developers to create new intelligent smartphones capable of capturing, editing and sharing stunning digital images and amazing videos. The LG V10 smartphone includes a slot to enable additional storage through a microSD memory card. The LG V10 phone is compatible with variety of SanDisk cards, including the 200GB SanDisk Ultra microSDX UHS-I card, Premium Edition, the world’s highest capacity microSD card currently available. The 200GB SanDisk Ultra microSDXC card provides ample additional capacity to store hours of 4K Ultra HD video or tens of thousands of photos. The LG V10 is the first smartphone to feature Manual Video Mode, which enables users to easily create professional-quality videos by adjusting recording settings such as shutter speed, frame rate, ISO, white balance and focus. The iNAND 7232 storage solution further enhances the video recording and playback capabilities on the LG V10 - in HD, Full HD and even 4K Ultra HD.

SanDisk iNAND 7232

SanDisk iNAND 7232 Storage Solution
Boasting sequential write speeds of up to 150MB/s, or 1.2 gigabit (Gb) per second, the intelligent 64GB iNAND 7232 storage solution used in the LG V10 works with the smartphone’s innovative camera and video features to further optimize the responsiveness of the user experience. The iNAND 7232 EFD features SanDisk’s second-generation SmartSLC technology, a unique, break-through storage architecture that quickly and intelligently responds on demand to mobile users’ changing needs. LG and SanDisk worked closely to test the iNAND 7232 EFD with the LG V10’s advanced camera and imaging technology in a variety of extreme conditions to ensure a fast storage experience when users capture photo and videos.




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