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Mark Peters : September 21th 2015 - 14:10 CET

FotoNation technology powers new Huawei smartphones

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FotoNationHuawei and FotoNation strengthen partnership : FotoNation's Beautification Algorithms Implemented in Latest smartphone models, including Huawei P8 and Honor 7. FotoNation Limited, a wholly owned subsidiary of Tessera Technologies and the leading provider of computational imaging solutions for mobile phones and digital still cameras, and Huawei, a leading global information and communications technology solutions provider, announced that Huawei will use FotoNation’s FotoSavvy beautification algorithms in the cameras of its latest premium smartphones, the P8 and Honor 7, as well as additional upcoming smartphone models.
Mobile photography

Mobile photography
FotoNation's beautification algorithms identify and interpret scene-influencing factors like light, color, gender and age when shooting still images or videos, and seamlessly adjusts settings to achieve the best possible picture. The increasing use of front-facing cameras to take 'selfies,' along with the shortcomings of existing technologies in the marketplace, drove the development of Perfect Selfie in the Huawei P8, as well as the beautification solutions in the Honor 7. FotoNation’s face-and-eye detection and tracking technologies, already found in 60% of tier-one smartphones, represent the foundation of our beautification suite of products. As part of the FotoSavvy product family, our beautification technology aims to change the way users experience mobile photography.

Huawei smartphones

Huawei smartphones
"Huawei is a world leader in the smartphone industry with a relentless drive to improve and innovate, and we are thrilled to extend our partnership with them as they set the course for the future of this market," said Sumat Mehra, SVP of marketing and business development at FotoNation. "We have demonstrated our ability to customize our technology to fully take advantage of the Huawei Honor smartphones’ mobile imaging capabilities. This allows us to jointly deliver the best possible photography experience to the end user."

Mobile camera experience

Intuitive mobile camera experience
"The capability and quality of a smartphone's camera is increasingly becoming a key criteria for users evaluating these devices," said Gang He, President of Huawei mobile phone product line. "We consistently strive to provide our users with the best photography experience. FotoNation is a leader in the digital imaging space with a deep understanding of our smartphones. Implementing FotoNation technology in the Huawei P8, Honor 7, and other smartphones is a critical step toward a simpler and more intuitive mobile camera experience."

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