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Mark Peters : January 29th 2015 - 19:25 CET

4K Ultra HD market update


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CES4K Ultra High-Definition Market update : 4K Ultra High-Definition (4K UHD) television is poised for strong growth in the coming years according to new sales and forecast figures and consumer research to be released this week by the Consumer Electronics Association (CEA). Shipments of 4K UHD displays are projected to reach four million units in 2015, marking a 208% increase over 2014 according to CEA’s U.S. Consumer Electronics Sales and Forecasts. CEA’s new research study released earlier this month, 4K Ultra HD Update: Consumer Adoption and Awareness, further underscores the marketplace growth and momentum for 4K Ultra High-Definition. The study finds one-third of consumers (33%) may purchase a 4K Ultra-High Definition TV within the next three years.
4K Ultra HD

4K Ultra HD market update
Almost half of consumers (44%) indicate they are likely to purchase a 'smart' or Internet-enabled TV, a function commonly available with 4K UHD televisions. When considering the top features that will drive their next television purchase, 27 percent ranked 4K UHD capability as the second most important feature, followed by picture quality (24 percent), a key benefit of 4K UHD TVs. For more than half of consumers (54 percent), price ranked as the most important aspect to consider when purchasing a TV.

4K UHD TV

4K UHD TV manufacturers
4K UHD stands as one of the spotlight product categories at this week’s CES with almost every major television manufacturer expected to display their latest 4K UHD products. 4K UHD TV manufacturers have already showed their next-generation displays during the 2015 CES, including some with early implementations of new technologies, including high dynamic range (HDR), wide color gamut and higher frame rates. These technical advances further enhance 4K UHD’s unparalleled viewing experience. 4K UHD is the next generation of high-definition display technology for the home, offering consumers an incredibly immersive viewing experience with superior picture quality compared to current HD displays

4K displays

4K displays
4K UHD displays provide the ultimate viewing experience with more than eight million pixels, four times the resolution of today’s high-definition televisions, meaning unparalleled picture quality. Your favorite movies, sporting events, TV programs and Blu-ray discs will look amazing and more lifelike than ever before. 4K Ultra HD is the closest thing to bringing the 4K Digital Cinema experience from movie theaters to the home, offering consumers an incredibly immersive viewing experience with superior picture quality compared to current HD displays.

SUHD TV
Samsung S-UHD TV




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