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Mark Peters : November 22th 2014 - 20:40 CET

Forecast for Holiday Consumer Electronics purchases

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News2014 Consumer Electronics purchases : IHS, a leading global source of critical information and insight, announced that seven out of 10 U.S. consumers (68 percent) plan to buy consumer electronics (CE) during the 2014 holiday season. According to the 'U.S. Holiday CE Consumer Survey,' more than one third of respondents (37 percent) plan to make at least one electronics purchase on Black Friday, 32 percent plan to purchase online during Cyber Monday, and 50 percent expect to buy electronics some other time in November or December. "While the fourth quarter is always the most dynamic in terms of sales, mostly due to holiday spending, this year consumer confidence is very high," said Veronica Gonzalez-Thayer, senior analyst for consumer electronics at IHS Technology.
Consumer electronics

Holiday Consumer Electronics purchases
U.S. consumers intending to buy electronics products during the holidays plan to spend an average of $769. "Additionally, we’re seeing a shift in where consumers choose to spend money on Consumer Electronic devices during the holidays," Gonzalez-Thayer said. While just 15 percent of consumers plan to make their purchases only online, she said, the same percentage report they would purchase only in a brick-and-mortar store. However, nearly two thirds (67 percent) of consumers plan to purchase CE products both online and in-store. "Nearly half of respondents indicated a willingness to spend more than $500 on electronics for the holidays.", Veronica added.

Holiday shopping forecast

Holiday shopping forecast
Amazon leads other retailers when it comes to planned holiday Consumer Electronics purchases this year, with 76% of survey respondents indicating they will purchase from the online retailer, followed by Walmart (73%), Best Buy (66%), and Target (63%). TVs are especially prominent on holiday wish lists, with 34% of consumers planning to purchase at least one set during the holidays. Nearly one quarter (23%) of survey respondents expect to purchase a TV with a screen size of 50-inches to 59-inches, while 22% expect to purchase a TV with a screen size of 40-inches to 45 inches. When it comes to brands, 66% of consumers plan to purchase a Samsung, Vizio, Sony or LG TV. However, IHS expects that heavy price discounts and other promotions will change this scenario in favor of low-tier brands.

Most wanted electronics

Most wanted electronics
The TV features that consumers want most, and are willing to pay more for, include smart TVs (34 percent) and 4K/UHD TVs (29 percent). Said Gonzalez-Thayer, “the consumer preference for premium features is good news for TV manufacturers, who are trying to leverage on these to increase profits and augment demand.” The “U.S. Holiday CE Consumer Survey” from IHS is based on a survey with 800 respondents conducted the week prior to Thanksgiving 2014. For more information and further insights about consumer electronics, visit the HIS Technology site.

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