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Mark Peters : November 7th 2014 - 15:50 CET

Sony 4K video demonstration

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SonySony captures 4K video with incredible picture quality : On 1st November, Sony will launch its new TV advertising campaign featuring the message 'our most beautiful picture ever' to promote its range of award winning 4K Ultra HD TVs. The ad, sets out to capture the natural phenomenon and hypnotic beauty of blown bubbles freezing as they hit icy temperatures. The film is set in the snowy forests near Whistler, Canada, and records the bubbles in 4K video showing four times the detail of HD, so viewers can see the crystal-like structures of ice form in beautiful patterns across the surface of the bubbles before they shatter in stunning clarity. Like snowflakes, no two bubbles - or the structures of ice they form as they freeze - are the same, so each is totally different to the one before.
Sony 4K video

Sony 4k video campaign
Director, Leila de Blinkk commented, "We were blown away by the beauty of the intricate patterns that the freezing of the bubbles’ surface was creating at very low temperature. The feather, flower and star ice shapes were so delicate and mesmerising when they reflected light. To bring out all these details in 4K was to almost discover a new world, that we didn’t suspect existed." The soundtrack to the Sony Ultra HD 4K TV advert comes from Josef Salvat’s unique performance of Rihanna’s song 'Diamonds'. The Sony Music recording artist, whose debut EP 'In Your Prime' was released on Colombia Records on 22nd September to critical acclaim, relished the opportunity to cover the song.

4K Video

Sony 4K Ultra HD TV
Experience the ad in all its splendour by watching it on a Sony 4K Ultra HD TV. Feel the snow underfoot, sense the movement of the cold air and hear the playful emotion through the superior sound quality existing on the 2014 4K Ultra HD Line-up. Witness the amazing detail of 4K by visiting your local Sony centre or nearest retailer. The entire range of Sony 4K Ultra HD TVs, including the X85 series, the X9 series, the recently announced S90 series and the X95. For more information on 4K video, visit the Sony website.

Sony 4k video demonstration

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