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Mark Peters : November 6th 2014 - 10:30 CET

Best Holiday Deals available before Black Friday

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Adobe2014 Digital Index Online Shopping Forecast : Adobe released its 2014 Digital Index Online Shopping Forecast for this year’s holiday season. Adobe data predicts online prices will hit rock bottom on Thanksgiving Day, lower than any other day during the holiday season. Record sales of $1.35 billion are expected on Thanksgiving Day, a 27 percent increase over last year. Sales on Cyber Monday are forecasted to be $2.6 billion, an increase of 15 percent. Black Friday is predicted to be the fastest growing online sales day of the year at $2.48 billion, an increase of 28 percent. And what will consumers be buying? Social media buzz for Apple’s iPhone 6 and 6+, Sony’s PlayStation 4, Fitbits and Disney’s ‘Frozen’ dolls are driving early interest.
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Best deals available before Black Friday
Adobe’s Online Shopping report is the most comprehensive compilation of data in the industry. The forecast is based on the analysis of aggregated and anonymous data of more than one trillion visits to 4,500 retail websites over the last six years and 20 billion visits this October alone. In addition, more than $7 out of $10 spent online with the top 500 U.S. retailers are measured by Adobe Marketing Cloud. The tremendous volume of data Adobe collects has enabled the company to successfully predict spending on Thanksgiving and Cyber Monday within one percent in previous years, the most accurate forecast of its kind.

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“Consumers will be able to get the best deals this year if they shop online on Thanksgiving Day,” said Brad Rencher, senior vice president, Digital Marketing at Adobe. “Smartphones and tablets continue to drive more and more sales online, which will lead to new sales records on Thanksgiving Day, Black Friday and Cyber Monday. With over 30 cents on the dollar spent via mobile devices, Thanksgiving Day will surpass Black Friday as the most mobile shopping day ever recorded.”

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