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Ilse Jurriën : October 17th 2014 - 13:30 CET

Olympus PEN E-PL7

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OlympusOlympus PEN E-PL7 system camera : The fashion blogger’s new camera of choice. Fashion blogger Laetitia Wajnapel called her PEN “the ultimate fashion blogger camera”. Pick up a new Olympus PEN E-PL7 and you start to see why. PEN designers clearly understand something other camera brands often miss: people with an eye for style and first-class, creative photography don’t want a bulky, plastic SLR spoiling their carefully crafted, personal look. When they glance in the mirror, they want their camera to make them look even better. Not that you need a mirror if you own a PEN E-PL7. Its LCD flips down and around so you can frame and shoot a series of pre-timed, sequential still or video selfies without your hand blocking the shot.
Olympus PEN E-PL7

Olympus PEN E-PL7 for superior selfies
An interchangeable-lens camera that lets you release the shutter remotely from your smartphone is nothing new. But the Olympus PEN E-PL7 lets you get really creative before you do. You can zoom in and out without touching the camera, or adjust key settings like aperture and shutter speed in real time and preview the effect live on your smartphone screen. Using simple controls on your phone, you can set the PEN’s self-timer to take stills in quick succession - for a full-length, paparazzi-style sequence. Or switch to close-up, adjust the interval, and shoot different poses just like a photo booth.

Olympus E-PL7

Tiltable LCD monitor on the Olympus E-PL7
The PEN’s tiltable LCD is touch-sensitive, so it’s ideal for ‘old-school’ selfies too. Flip it down and around and the PEN E-PL7 automatically goes into ‘selfie mode’. The EZ lens zooms out to wide angle and the LCD becomes a 3-inch mirror, with buttons for selecting a self-timer sequence, e-Portrait or shutter release - simply by tapping the screen. No matter how light your camera is, if you hold it up with one hand long enough to record a sequence, rotational blur is always an issue. Which is why Olympus fitted the latest PEN with their industry leading 3-axis Image Stabilisation technology. In short, this counteracts rotational hand movements much more effectively than regular systems in comparable cameras. Good to know!


Olympus PEN E-PL7 fashion camera
One beautiful design deserves another, so Olympus supplies a range of accessories for the Olympus PEN E-PL7 that includes retro-styled, matching body jackets, lens caps and straps, in sumptuous, head-turning leather. But as blogger Anne-Kathrin Bieber from Les-attitudes.com points out, this camera is about much more than gorgeous looks: “PEN is a great alternative to DSLR and perfect for people like me.” It goes without saying that the E-PL7 delivers images of the very highest quality, even in low light, as it boasts much of the powerful technology used in Olympus’ high-end OM-D series cameras. But it’s most likely the myriad creative options, plus super-easy shooting and sharing that wow the dedicated fashionista.


Creative photography with the Olympus E-PL7
Easy-to-use options and seamless online connectivity can’t fail to impress the blogosphere’s best. “There are endless great settings and filters in a lightweight, compact and easy-to-use device,” says Anne-Kathrin, whose blog gives fashion advice to thousands of readers every month. For example, Live Guide, which lets you intuitively adjust settings using a sliding scale on the LCD (no menu navigation required) and check the effect of your changes in real time before releasing the shutter. Live Guide makes it easy to achieve sophisticated, pro-standard effects like bokeh (background blur). Once you’ve captured your still shot or video, PEN’s trademark creative options kick in. Olympus pioneered on-camera image editing and the E-PL7 comes with fully 14 different art filters, including the new Vintage and Partial Colour. Both include finely nuanced settings so you can try out and delete to your heart’s content.

Olympus PEN EPL7

Instant sharing with Olympus OI.Share
Olympus OI.Share is a freely downloadable app that makes it quick and simple to pair the PEN with your smartphone via WiFi so you can share with friends - and future fans - on social media. Step one: touch a button on the LCD. Step two: swipe the QR code on your phone across the camera. Done. Now it’s time to spread some envy online.

Olympus PEN E-PL7 price & availability
With Olympus PEN engraved boldly on the front of its full-metal body, the Olympus E-PL7 proves you don’t need an ungainly DSLR to rub shoulders with professional photographers, or express your own sense of style. It’s available in standout white, classic silver or black from October 2014 for €599. That includes a slim-line, high-grade Pancake Zoom lens and the OI.Share app for shooting and sharing images via WiFi on a smartphone with Android or iOS.

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