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Canon digital SLR cameras and lenses
Mark Peters : July 26th 2014 - 14:00 CET
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CanonCanon D-SLR cameras are top choice among professionals : Canon, a leader in digital imaging solutions, is proud to announce that Canon broadcast lenses were the most widely used broadcast lenses covering the matches of the 2014 World Cup Soccer Tournament in Brazil. Furthermore, the professional photographers tasked with capturing the riveting goals, ravenous fans, colorful scenery and nail-biting moments of the soccer matches utilized Canon D-SLR cameras and lenses more than any other brand. In support of professionals on the ground, the Canon Professional Services (CPS) team was on location at each of these sporting events, among countless others, to provide support to photographers, broadcasters and all imaging professionals.

Canon digital

Canon digital photography equipment
This outstanding show of support for Canon digital SLR cameras and lenses in Brazil follows Canon broadcast lenses being used extensively to broadcast The Big Game in New Jersey on February 2, 2014, as well as being the number one camera and lens choice for imaging professionals shooting from the sidelines of the game between Denver and Seattle. Throughout the World Cup 2014 soccer matches in Brazil, Canon broadcast field lenses were utilized to deliver footage of the thrilling tournament. Canon broadcast field lenses represented approximately 90 percent share of all broadcast lenses used. Additionally, Canon broadcast lenses were used extensively to deliver The Big Game to more than 111 million television viewers.

World Cup Soccer

2014 World Cup Soccer Tournament
A look to the sidelines in Brazil 2014 revealed a familiar sight to many sporting event fans - Canon EOS Digital SLR cameras, equipped with iconic white Canon telephoto EF lenses. Throughout the tournament, approximately 70 percent of imaging professionals chose Canon digital SLRs and lenses to capture and share the memorable moments of these passionate and prideful soccer matches. Much like The Big Game, in which 75 percent of imaging professionals on the sideline of that gridiron matchup chose Canon equipment. At each of the 12 stadiums that hosted Soccer matches in Brazil, CPS had teams of technical and professional representatives providing imaging professionals with convenient access to product support, equipment maintenance, and product loans.
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