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Apple and Samsung dominate smartphone market
Mark Peters : July 8th 2014 - 09:38 CET
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ABI ResearchApple and Samsung devices dominate smartphone Top 20 : Samsung and Apple account for the majority of the top 20 smartphone models sold worldwide in Q1 2014. Heavily marketed flagship smartphones like the Apple iPhone 5s 16GB and the popular Samsung Galaxy S4 16GB top the rankings. "Samsung’s dominance is driven by its market leading 27% market share and despite Apple’s lower market share its small, clearly tiered portfolio creates significant volume for just a few SKUs," commented Nick Spencer, senior practice director, ABI Research. ABI Research provides in-depth analysis and quantitative forecasting of trends in global connectivity and other emerging technologies.

Smartphone

Smartphone Top 20
Sony, LG, and for the first time, Xiaomi make up the rest of the top 20, with Huawei dropping out. "The much talked about Chinese vendor Xiaomi’s top device by shipment volume is the Redmi, which is now available outside of China, at a very affordable $130," added Spencer. The other smartphone vendors are struggling to compete with Apple and Samsung’s huge flagship device marketing budgets, both above the line and in channel. ABI Research expects Huawei and HTC to bounce back in to the top 20 after the launch of their flagship smartphones the HTC One M8 and the Huawei Ascend P7 in Q2 2014.

Samsung smartphones

Apple and Samsung smartphones
"The presence of the Samsung Galaxy S3 16GB and Apple iPhone 4s 8GB in the top five is testament to the enduring appeal of these models and the vendors strong brand, enabling a long and profitable lifecycle, that other vendors can only dream of," finished Spencer. Visit the ABI Research site to download the full report 'Smartphone and Handsets Market Research'.

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