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LG G3
Ilse Jurriën : May 28th 2014 - 20:50 CET
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LG ElectronicsLG G3 smartphone : LG Electronics introduced its eagerly anticipated G3 smartphone, the successor to the company’s well-received LG G2. With launch events taking place in six cities worldwide, the LG G3 aims to redefine the definition of a global smartphone for global customers. Developed under the Simple is the New Smart concept, LG G3 is a culmination of consumer research based on LG’s product development philosophy, Learning from You. The LG G3 was empowered with the best of what current technology has to offer, providing consumers with a user experience more ambitious than anything offered before by LG. Starting on May 28 in South Korea, the LG G3 will begin rolling out worldwide on over 170 carriers, with UK availability from 1st July 2014.

LG G3

LG G3 equipped with Quad HD display
LG’s reputation in the display arena is second to none and the development of the G3’s breathtaking Quad HD display was the result of years of innovation in display technology. With a pixel density of 538ppi, the G3’s Quad HD display sets a new viewing standard, producing images that are sharper and clearer than traditional smartphone displays. At 5.5-inches, LG G3 boasts a screen ratio of 76.4 percent with thin bezels all around so the phone feels as comfortable in the hand as a smaller traditional smartphone. The high resolution display on the G3 also required LG engineers to pair it with battery technology that was just as innovative. LG equipped the G3 with a 3,000mAh removable battery and advanced optimisation technologies to further maximise battery efficiency. By replacing the metal in the battery cathode with graphite, LG engineers were able to extend the lifespan of the G3’s battery. The result is a battery that can keep up with the Quad HD display’s ultra-high performance without losing steam in the middle of the day.

LG G3

13 megapixel camera
The LG G3’s advanced 13MP OIS+ camera is designed to quickly and easily capture life’s special moments as they occur, not necessarily when you want them to occur. This is made possible with G3’s innovative Laser Auto Focus, the first of its kind in the smartphone industry. This technology enables the G3 to capture the best moment - even in low light - by measuring the distance between the subject and the camera using a laser beam. Combined with the proven and popular OIS+ technology first seen in the G Pro 2, the G3 is sure to impress even the most discerning shutterbugs.

Nieuwe smartphone

Camera features of the LG G3
LG also simplified the process of actually capturing those special moments. Rather than having to focus on the subject in preview mode and then pressing the shutter button, with the LG G3, tapping the subject to focus will simultaneously also trigger the shutter. What’s more, the G3’s 2.1MP front camera incorporates several new enhancements such as a larger image sensor and larger aperture for more light throughput and better-looking selfies. A unique twist has been added to the standard timed selfie mode by incorporating gesture controls - when ready to shoot, simply clench your hand into a fist and the G3 will recognise the gesture and begin the automatic three-second countdown. It couldn’t get any simpler than that. For video, the LG G3 offers superior sound quality with instinctive microphones that measure the environment to identify the optimal audio level for the clearest recording. And with the built-in 1W speaker with Boost AMP, users can enjoy videos and music accompanied by richer sounds and clearer tones.

LG G3 Android smartphone

LG G3 smartphone design
The Floating Arc design of the LG G3 with its ergonomic arch and slim side profile provides an extremely comfortable grip for everyday one-handed use. The Rear Key continues to anchor LG’s innovative design language, with a newly designed power key and volume buttons as well as more premium quality materials and finish. LG also refined sophisticated technical features and advancements located on the rear by arranging them in a clean and singular layout consistent with the G3’s well-balanced design language. The stylish metallic skin with matte finish which keeps the G3 looking clean and fingerprint-free will be offered in three vibrant colours in the UK from launch: Metallic Black, Silk White and Shine Gold.

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